Listen on..
The Counterintuitive Email Strategy That Boosts Engagement, Deliverability, and Sales
Ready to discover why deleting inactive subscribers might be the best decision you make for your online course business this year? 🚀
When I first built my email list to 10,000 subscribers, I was incredibly proud of that number. I had invested countless hours and dollars into lead magnets, ads, and content creation to grow my list. The thought of intentionally removing anyone felt like throwing all that hard work away.
But then my open rates plummeted below 10%. My launches plateaued. And despite continuing to grow my list, my results kept declining. When I finally made the tough decision to clean my list and remove 40% of subscribers who hadn't engaged in over 90 days, everything changed. My open rates soared, deliverability improved, and my business started thriving again.
“A smaller, more engaged list will always bring in more money than a larger disinterested one.” ✨
🔥 In This Episode:
- Discover why chasing list size is a vanity metric trap that could be costing you thousands
- Learn how inactive subscribers damage your email deliverability and sender reputation
- Implement a simple 3-phase system to clean your list while preserving valuable contacts
- Create an automated system that maintains list health without manual intervention
- Shift your mindset from quantity to quality to boost conversion rates and revenue
Grab your favorite beverage and join me for this eye-opening episode that might just save your email marketing strategy! ☕️
💚 💚 💚
Salome
Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at thelaunchlounge.com/agency and let us help you scale without the stress!
⏱️ Chapter Guide:
(00:00) The Importance of Email List Management
(05:04) Understanding Engagement vs. List Size
(09:46) The Cost of Inactive Subscribers
(14:57) Strategies for Cleaning Your Email List
(20:14) Implementing a Sustainable List Management System
(24:56) The Mindset Shift: Quality Over Quantity
(30:07) Conclusion and Next Steps
📚 Resources Mentioned:
＞＞ The Launch Lounge Marketing and Ads Agency
＞＞ Other episodes you might like: 262. From Booked Out to CEO: How I Grew My Agency
＞＞ Other episodes you might like: 260. The 5-Email Welcome Series That Converts Like Crazy
＞＞ Other episodes you might like: 258. Course, Coaching, or Membership? Pick the One That Sells
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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