269. Is Your Launch Really Ready for Evergreen? Here’s How to Tell

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Essential Guide to Creating Predictable Income Without Constant Live Launches

Ready to escape the exhausting live launch cycle and build a business that makes money while you sleep? 🚀

If you've been wondering when it's the right time to transition your successful live launches into an evergreen funnel, you're not alone. Many course creators jump too early into evergreen models without the critical data needed for success – leading to wasted ad spend and frustration.

In today's episode, I break down the exact metrics and milestones you need to hit before making this pivotal shift in your online courses business.

“Going evergreen isn't about escaping the work of live launching. It's about systematizing strategically what's already working so you can scale it without burning out.” ✨

🔥 In This Episode:

  • Discover the specific conversion metrics your funnel must hit consistently before going evergreen
  • Learn how to properly track and analyze the difference between warm and cold traffic conversions
  • Master the profitable return on ad spend formula that signals you're ready for automation
  • Implement a strategic approach to testing cold traffic before fully committing to evergreen

Pour yourself a cup of coffee and get ready to dive into the data side of scaling your course business – you'll want to take notes for this one! ☕️

💚 💚 💚 

Salome

Ready to transform your proven live launch into a scalable evergreen system? Apply for our VIP client spots opening in May at thelaunchlounge.com/agency and let's build your freedom empire together!


⏱️ Chapter Guide:

(00:00) Introduction to Evergreen Launches 

(03:07) The Importance of Data in Launching 

(05:50) Understanding Audience Types and Their Impact 

(09:11) Key Metrics That Determine Launch Success 

(11:59) Scaling with Confidence Using Proven Data 

(14:50) Evaluating Paid vs Organic Traffic Conversion 

(18:06) Building a Profitable Evergreen Funnel That Works 

(21:03) Final Thoughts on Evergreen Success


📚 Resources Mentioned:

>> The Launch Lounge Agency 

>> Connect with Salome 

>> Other episodes you might like: 262. From Booked Out to CEO: How I Grew My Agency

>> Other episodes you might like: 265. Double the Offers, Not the Burnout: My Stacked Launch Plan

>> Other episodes you might like: 267. Under 1K Subscribers? You Can Still Crush Your Launch


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A smiling woman with long brown hair, wearing a striped off-shoulder top and pink pants, sits on a blue sofa in a bright room with plants and a window—perfect inspiration for pretty ads that convert.

Ads, Podcast

313. Why Pretty Ads Fail (and What Makes Creatives Convert)

Discover why pretty ads fail and what actually converts without wasting your budget.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in a pink dress sits smiling at a desk in a bright, modern office, ready to take on the 5-minute Facebook ad challenge, with a computer, white chair, and a vase of pink flowers on the drawer behind her.

Ads

Stop Perfecting, Start Converting: The 5-Minute Facebook Ad Strategy That Outperforms Pretty Creatives

Discover the 5-minute Facebook ad challenge and learn why scrappy ads outperform polished graphics every time.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in a bright pink dress sits at a desk, smiling and looking to the side. In her modern, white office with a computer, ring light, flowers, and books, she’s brainstorming fresh ad creatives for her next Facebook ad strategy.

Ads

Stop Perfecting, Start Converting: The 5-Minute Facebook Ad Strategy That Outperforms Pretty Creatives

Discover why scrappy ads vs pretty ads can make or break your marketing success. Engagement is key to performance.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Ads, Podcast

312. From Ad to $ in the Bank: Funnels Demystified

Learn how to track every dollar from lead magnet to launch revenue without expensive software.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with braided blonde hair, wearing a red top, sits at a wooden table in a café, sipping from a white cup and researching how to set up engagement ads on Facebook while working on her laptop. A small plant and brass lantern are beside her.

Ads

The Ad Dollar Detective: How to Track Every Facebook Ad Dollar from Click to Cash (Without Losing Your Mind)

Learn how to track Facebook ads in CRM to uncover the true ROI of your campaigns and boost your profitability.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Ads, Podcast

311. Boost Social Audience Engagement with 1 Easy Ad

Discover how to use engagement ads to grow your email list without expensive, unqualified leads.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Launching, Podcast

310. The $30K Launch Mistake That Nearly Broke Me (And How You Can Avoid It)

Discover the 5 keys to selling more without expensive ads or aggressive tactics.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Launching, Podcast

309. From $3K to $13K: The Simple Funnel Fixes That Tripled Laura’s Launch

Discover how Laura optimized her funnel and tripled revenue from $3K to $13K in 5 months.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

308. The 7 Biggest Myths About Growth and Scaling

Discover the 5 keys to selling more without expensive ads or aggressive tactics.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect