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Why AI Has Accidentally Taken the Human Out of Your Content (And the Simple Fixes That Make Instagram, Email, and List Building Feel Fun Again)

If posting on Instagram has started to feel pointless, your email list feels quieter than it used to, and you're showing up consistently but feel less connected to your audience than ever — I don't think the answer is more content. I think AI has helped us produce so much, so fast, that we've accidentally taken the human out of it. And now we're all talking at people instead of connecting with them. 🚀

In this episode I get really honest about what happened to my own content when I leaned too hard into AI — how my podcast started sounding less like me, my emails stopped connecting, and my shorts became so generic they lacked soul. And then I share exactly what I changed, what's working now, and why the next business to stand out online won't be the one with the most polished content. It'll be the one that makes people feel like there's a real, flawed, actual human on the other side of the screen.

“The business that stands out in an over-AI'd world will be the one that's more personal, not more perfect.” ✨

🔥 In This Episode:

• Discover the four reasons visibility feels harder right now — and why only one of them is actually about the algorithm
• Find out what happens when AI starts repurposing your AI content (and how to know if it's happening to you)
• Learn the Instagram strategy that's working right now — and why shareable beats commentable every single time
• Fix your email disconnection with two simple moves that have nothing to do with your open rate
• Steal the gamification trick that turned Salome's Instagram stories into a two-way conversation overnight

Grab your favourite cuppa, settle in, and let's make content fun again. ☕️

💚 💚 💚
Salome

✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫

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⏱️ Chapter Guide:

 (00:00) Why feeling invisible online has less to do with the algorithm than you think

 (03:00) The broccoli email — and what happened when Salome went fully human and unscripted

 (07:00) How AI repurposing AI content quietly hollowed out an entire content strategy

 (11:00) The moment the podcast stopped sounding like Salome (and what she did about it)

 (14:00) Four reasons visibility feels harder right now

 (16:00) Reason 1: We confused output with connection

 (19:00) Reason 2: Our AI skills are stuck in 2025

 (22:00) Reason 3: The algorithm — and why social media might actually be getting more social again

 (26:00) Reason 4: Instagram is built for discovery, not nurture — and what that means for your content

 (30:00) What's actually working on Instagram right now (hint: it's not three tips about something)

 (34:00) The Gen X, ADHD, perimenopause content pivot — and why relatability beats expertise every time

 (38:00) How to fix email disconnection without overhauling your whole strategy

 (42:00) The segmentation trick that turns broad spam into conversations people opt into

 (46:00) What human marketing actually looks like — without oversharing your whole life

 (49:00) Brock Johnson's gamification trick and why Salome's 15-year-old gave her the best content advice she's ever received

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📚 Resources Mentioned:

＞＞ Other episodes you might like: 363. Want Consistent $10K Months. Do This. 

＞＞ Other episodes you might like: 362. How Million-Dollar Launches Are Built Behind the Scenes 

＞＞ Other episodes you might like: 361. Your Live Launch Isn’t Burning You Out. This Is.

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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