305. [CASE STUDY] $134K Launch on $5K Ad Spend

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

How One Course Creator Turned $5,000 Into $134,932 in Four Days Without Creating New Content

$5,000 turned into $134,932 in just four days – and here's the mind-blowing part: Jennifer didn't create a single piece of new content to do it! 🚀

I'm sharing exactly how Jennifer, a course creator just like you, finally cracked the code on scaling her launches without burning out. She took what she was already doing – her weekly Facebook Lives and existing content – and amplified it strategically to reach hundreds of thousands of new people. The result? Her first six-figure launch with a systematic, repeatable process.

If you're one of those course creators who feels like you can't take a day off without your whole business falling apart, or you're tired of working harder without seeing bigger results, this case study is going to change everything for you. I'm breaking down Jennifer's exact four-part strategy, the specific ads she ran, and the timing that made all the difference between a struggling launch and a $134K success story.

“The data comes before the dollars. You cannot fix what you didn't measure. And if you're not tracking how people move from stranger to lead to student, you're going to waste a lot of money on ads.” ✨

🔥 In This Episode:

  • Discover the exact four-part strategy that turned $5K into $134K in one launch
  • Learn how to amplify your existing content to reach hundreds of thousands of new people without creating anything new
  • Master the art of strategic email list building that converts at $1.32 per lead
  • Understand the multi-phase launch funnel that generated a 26.7x return on ad spend

Grab your favorite coffee and get ready to take notes – you're about to learn the systematic approach that can transform your course business! ☕️

💚 💚 💚 

Salome

Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at thelaunchlounge.com/agency – spots fill fast! 💫


⏱️ Chapter Guide:

(00:00) The surprising truth about scaling launches that most course creators miss 

(02:59) Jennifer's journey from struggling launches to systematic six-figure success

(06:07) The three hidden challenges keeping course creators from scaling their businesses 

(08:57) The game-changing four-part strategy for systematic launch growth 

(12:14) Why your data foundation determines your scaling success (and how to fix it) 

(15:04) The counterintuitive approach to content that amplifies your reach without extra work 

(17:58) How to build a strategic email list that converts strangers into warm buyers 

(21:09) The multi-phase launch funnel strategy that generated 26.7x return on ad spend 

(23:57) The jaw-dropping results: $134K revenue from $5K ad spend breakdown 

(27:02) Five actionable lessons you can implement right now to scale your course business 

(30:11) Your next steps to build your own systematic freedom empire


📚 Resources Mentioned:

>> Free 5-Day Facebook & Instagram Ads Training

>> The Launch Lounge Agency application

>> Exclusive podcast bonus content

>> Other episodes you might like: 304. [CASE STUDY] 2.8x ROAS & Daily Sales: Evergreen Funnel Breakdown

>> Other episodes you might like: 303. Will They Buy? The Funnel Test Most Creators Skip

>> Other episodes you might like: 302. Raising Prices: Smart Move or Big Mistake?


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Launching, Podcast

305. [CASE STUDY] $134K Launch on $5K Ad Spend

Discover how to turn $5K into $134K using proven Facebook ads without creating new content.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

303. Will They Buy? The Funnel Test Most Creators Skip

Discover the 4-pillar framework that separates $2K launches from $200K launches without guesswork.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

302. Raising Prices: Smart Move or Big Mistake?

Discover how to raise your prices confidently without losing loyal students using proven strategies.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

301. USD vs. Local Currency – How Global Course Creators Price for Profit

Learn the 45% conversion boost strategy without confusing international buyers.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Podcast

300. Stop Doing This Today if You Want To Grow

Discover how to identify the 11 hidden blockers keeping you stuck despite working harder than ever.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

299. Fix This First If You Want More Time

Discover how to build time awareness instead of just managing tasks without burnout or guilt.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

298. The Trust Recession Is Tanking Your Sales. Here’s How to Adapt

Discover how to rebuild audience trust using transparency without overwhelming tactics.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

297. Is AI the Funnel Builder of the Future?

Discover why step-by-step is dead and what deep scaling strategy works for profitable growth.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

296. Seasonal Sales Slumps. How to Thrive When Everyone Else Slows Down

Discover how to turn slow periods into growth opportunities using proven strategies without panic.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect