35. How To Sell Anything To Anyone

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Master the Art of Connecting with Your Dream Clients (Without the Overwhelm!)

Ready to stop throwing spaghetti at the wall with your marketing and start converting strangers into raving fans? 🚀

Ever feel like you're doing ALL the things in your online business – showing up on social media, creating content, running ads – but still not seeing the sales you dream of? You're not alone! So many course creators get stuck in this cycle, feeling overwhelmed by conflicting advice and endless marketing tactics. But here's the thing: selling doesn't have to be complicated. Today, I'm pulling back the curtain on the proven framework that's helped countless course creators transform their marketing from chaos to clarity.

This episode isn't just another “quick-fix” marketing strategy. We're diving deep into the psychology of how humans connect and build relationships, and I'm showing you exactly how to apply these principles to your online course business. Whether you're just starting out or ready to scale to consistent $10K months, this framework will revolutionize how you think about marketing and sales.

“The right message can go in front of the wrong people at the wrong time, and you're going to think your ads didn't work. But it's not the ads that didn't work – it's the timing of the ads that didn't work.” ✨

🔥 In This Episode:

  • Master the 8 stages of the Customer Value Journey that transform strangers into eager buyers
  • Discover why your amazing free content isn't converting (and how to fix it)
  • Learn exactly when to use Facebook ads at each stage of your customer's journey
  • Implement a proven system for creating predictable, profitable growth in your business
  • Create an ascension ladder that naturally guides customers to your higher-ticket offers

Grab your favorite notebook and a cozy drink – you'll want to take notes for this value-packed episode that will transform how you think about selling forever! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction to selling anything to anyone 

[02:21] – Understanding the Customer Value Journey 

[06:08] – The evolution of sales and marketing 

[09:24] – Stages of intimacy in marketing 

[12:13] – Implementing the Customer Value Journey 

[15:30] – Creating awareness and engagement 

[20:43] – Predictable growth and scaling your business


📚 Resources Mentioned:

>> Digital Marketer's Value Journey Canvas (credited to Ryan Deiss)

>> Book: “Intimate Behavior” by Desmond Morris

>> Go to The Launch Lounge

>> Other episodes you might like: 34. Day Fifteen: Troubleshooting Your Ads to Know How to Improve Your Results

>> Other episodes you might like: 33. Day Fourteen: Everything You Need to Create Before You Can Set Up An Ad

>> Other episodes you might like: 32. Day Thirteen: What is the Facebook pixel and why do I need it?


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Salome Schillack in a black dress smiles while holding a champagne glass, celebrating her success in mastering the Customer Value Journey for online course creators. She stands in a well-lit, modern living room with a dining table and sofa in the background.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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