41. Ads That Increase Profits in Your Launch

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Turn Your Launch Phase into a Profit Powerhouse with Meta Ads

Ready to transform your course launch from crickets to cha-chings with strategic Facebook and Instagram ads? 🚀

Let's face it – running ads during your launch can feel like throwing spaghetti at the wall. But what if you could strategically leverage ads to create urgency, showcase social proof, and overcome objections that keep your perfect customers stuck on the fence? In this value-packed episode, I'm breaking down my proven framework for using ads to amplify your launch profits without burning through your budget.

This isn't just about running “doors are open” ads. We're diving deep into the psychology of what makes people buy and how to structure your ads to speak directly to their needs, fears, and desires. Whether you're planning your first launch or looking to scale your next one, these strategies will help you create predictable, profitable growth in your online course business.

“Facebook ads can only ever be as good as your marketing. Facebook ads cannot save bad marketing.” ✨

🔥 In This Episode:

  • Master the three core strategies that drive launch phase conversions
  • Discover how to create genuine urgency and scarcity (without feeling sleazy)
  • Learn the exact ad types to run at each stage of your launch
  • Transform customer stories into powerful social proof ads
  • Unlock post-launch strategies that can dramatically increase your revenue

Grab your favorite planning notebook and get ready to map out your most profitable launch yet! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction 

[02:48] – Understanding the Launch Phase 

[06:04] – Creating Urgency and Scarcity 

[08:56] – Leveraging Social Proof 

[11:54] – Post-Launch Strategies and Closing Remarks


📚 Resources Mentioned:

>> Go to The Launch Lounge

>> The Launch Lounge™ Membership

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 40. Overview of a Product Launch Strategy

>> Other episodes you might like: 39. The One Book on Marketing You Should Read if You Want to Succeed

>> Other episodes you might like: 38. One Mindset Shift That Will Triple Your Results


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A hand holding a megaphone with a pink front and light green body evokes the bold excitement of a new course launch strategy against a plain white background.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Conversion, Podcast

284. Low Lead Quality? How to Improve Lead Quality for Webinars

Discover the hidden positioning problem sabotaging your launches and how to fix it fast.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

283. Passive Income Streams: Reality vs. Myth

Discover why “set it and forget it” funnels fail and what actually builds sustainable revenue.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Inspiration, Podcast

282. She Turned Her Pain Into Her Freedom Empire With Laura Furiosi

Discover how Laura built a 7-figure business from divorce expertise without perfect marketing skills.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Conversion, Podcast

281. How I’m Using AI to Create HOT Offers for Clients

Discover how AI creates hot offers that increased one client’s sales by 33% in this episode.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

280. Boost Your Cashflow With Upsells and Downsells

Discover how to add 30-50% more sales using proven upsell and downsell strategies.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

279. One Big Course or Many Smaller Ones? Here’s How to Know

Discover the strategic framework that scales to 6-figures without burnout.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

278. Get the Media to Talk About You (Without Hiring a PR Firm) with Julie Cole

Discover how Julie Cole built media credibility for her online business without hiring expensive PR firms.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

277. I’m Breaking Up With ActiveCampaign – Here’s Why and What I’m Doing Instead

Course creators struggling with ActiveCampaign price hikes? Discover how to evaluate email marketing alternatives and make brave tech decisions for your business.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

276. Can You Make Money from Writing a Book

Discover how to turn a book into a powerful business asset that attracts dream clients without relying on royalties alone.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect