53. How She Did It Tweaking Your Message Between Launches To Build Long Term Success with Sue Monhait

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

How One Course Creator Found Success Through Message Refinement

Ready to hear the raw truth about what it really takes to dial in your course messaging and find launch success? 🚀

Sue Monight's journey from successful physical product business owner to online course creator isn't your typical “6-figure launch” story. Instead, it's a refreshingly honest look at the evolution of finding the right message, the right audience, and the courage to keep showing up – even when a global pandemic threatens to derail your launch.

In this episode, Sue shares how she transformed her Makers MBA course from a massive, overwhelming program into a streamlined solution that consistently delivers 4X return on ad spend. She opens up about the mindset struggles, the technical challenges, and the exact changes she made between launches to continually improve her results.

“If you in your heart feel like you've heard from anybody that they've gotten value from something that you provide, you're doing your job. You just need to get out to more people.” ✨

🔥 In This Episode:

  • Discover why holding back from sharing your new venture with existing audiences could be a costly mistake
  • Learn the critical shifts Sue made to transform her course from overwhelming content dump to strategic solution
  • Understand the exact changes that led to consistent 4X returns on ad spend, even during uncertain times
  • Get Sue's proven strategies for dialing in your messaging between launches
  • Uncover the mindset work required to keep showing up when your numbers aren't hitting 6-figures

Grab your favorite chai latte and settle in for some honest talk about what it really takes to build a profitable course business! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫


⏱️ Episode Timestamps:

[00:00] Introduction to Sue Monight 

[03:15] The Evolution of Makers MBA Course 

[06:06] Lessons from Early Launches 

[09:00] Shifting Strategies: From Evergreen to Live Launches 

[11:48] Navigating Challenges During Launches 

[14:57] Analyzing Launch Results and Metrics

[17:51] The Importance of Mindset in Launching 

[21:14] Learning from Launch Failures 

[23:58] Future Plans and Scaling Strategies 

[27:04] Final Thoughts and Advice for New Course Creators


📚 Resources Mentioned:

>> Gift Biz Unwrapped Podcast

>> Gift Biz Breeze Facebook Community

>> Go to The Launch Lounge

>> Zoom Webinars Platform

>> Other episodes you might like: 52. How She Did It – Donna Mavromates Shares How She Built Her Massively Successful Evergreen Funnel

>> Other episodes you might like: 51. Launch Debrief: Everything That Worked and That Didn't Work During Our A-Lister Launch

>> Other episodes you might like: 50. What’s Working Well During COVID-19


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Business, Podcast

308. The 7 Biggest Myths About Growth and Scaling

Discover the 5 keys to selling more without expensive ads or aggressive tactics.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Launching, Podcast

307. 5 Ways to 10x Sales in Your Next Launch

Discover 5 proven ways to multiply sales without doubling ad spend or audience size in 2025.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Ads, Podcast

306. [CASE STUDY] Facebook Ads + Funnels = $500K

Discover how to scale with Facebook ads and funnels for predictable six-figure revenue.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Launching, Podcast

305. [CASE STUDY] $134K Launch on $5K Ad Spend

Discover how to turn $5K into $134K using proven Facebook ads without creating new content.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

303. Will They Buy? The Funnel Test Most Creators Skip

Discover the 4-pillar framework that separates $2K launches from $200K launches without guesswork.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

302. Raising Prices: Smart Move or Big Mistake?

Discover how to raise your prices confidently without losing loyal students using proven strategies.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

301. USD vs. Local Currency – How Global Course Creators Price for Profit

Learn the 45% conversion boost strategy without confusing international buyers.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Podcast

300. Stop Doing This Today if You Want To Grow

Discover how to identify the 11 hidden blockers keeping you stuck despite working harder than ever.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

299. Fix This First If You Want More Time

Discover how to build time awareness instead of just managing tasks without burnout or guilt.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect