54. The Definitive Guide to Launching an Online Course with Facebook and Instagram Ads

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Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Turn Your Launch Dreams into Launch Reality: A Five-Phase Framework for Success

Ready to crack the code on profitable course launches without drowning in confusing tactics or burning through your ad budget? 🚀

Ever notice how everyone talks about their six-figure launches, but nobody mentions the roadmap that actually got them there? In this value-packed episode, I'm pulling back the curtain on my journey from crying in a McDonald's parking lot (yes, really!) to developing the five-phase framework that's helped countless course creators achieve consistent launch success. No more confusion, no more scattered strategies – just a clear path forward.

This isn't just another “how I made six figures” story. It's your complete blueprint for launching with confidence, whether you're starting from scratch or ready to scale your existing course.

“The secret is… that there is no one secret to building a successful online course business. And you already have enough information in your head to build that business successfully.” ✨

🔥 In This Episode:

  • Discover why your “failed” launch might actually be a goldmine of valuable data
  • Master the five critical phases every profitable course launch needs
  • Learn how to build an engaged audience for less than one cent per engagement
  • Transform your social media presence from crickets to conversations
  • Get the exact framework for turning warm audiences into eager buyers
  • Understand why timing your ad strategies is just as crucial as the ads themselves

Grab your favorite notebook and get cozy – you'll want to take notes on this framework that's changing the game for course creators! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction and personal story 

[12:52] – The Five Phase Framework overview 

[14:46] – Phase 1: Building Your Audience 

[25:08] – Phase 2: Building Your Email List 

[30:20] – Phase 3: The Pre-Launch Phase 

[34:06] – Phase 4: The Launch Phase 

[40:11] – The Rewards of a Successful Launch


📚 Resources Mentioned:

>> Go to The Launch Lounge

>> Facebook & Instagram Ads Training

>> Other episodes you might like: 53. How She Did It – Tweaking Your Message Between Launches To Build Long Term Success with Sue Monhait

>> Other episodes you might like: 52. How She Did It – Donna Mavromates Shares How She Built Her Massively Successful Evergreen Funnel

>> Other episodes you might like: 51. Launch Debrief: Everything That Worked and That Didn't Work During Our A-Lister Launch


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A woman in a large black sun hat and red sunglasses is lying by the edge of a pool, smiling while exploring an online course on her laptop. The background features green grass and blurred white loungers.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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