59. Sell More By Using Your Students’ Stories

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Salome Schillack

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I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

How to Use Student Stories to Create Magnetic Marketing That Converts

Ready to transform your course sales without feeling sleazy or pushy? Discover how to let your successful students do the selling for you! 🚀

Ever notice how some course creators seem to effortlessly attract dream students while others struggle to make sales? The difference often isn't in their course content or even their marketing budget – it's in how they leverage their student success stories. In this value-packed episode, I'm pulling back the curtain on how to collect and use powerful student testimonials that make your ideal customers think “That could be me!”

I'm sharing my proven framework for turning casual student feedback into compelling success stories that naturally overcome objections and inspire action. Plus, I'll show you exactly how to interview your students to uncover the golden nuggets that will make your future students eager to join your program.

“The best marketing isn't about clever copy or fancy funnels – it's about showing your potential students what's possible through the lens of those who've gone before them.” ✨

🔥 In This Episode:

  • Discover the exact questions to ask your students to uncover powerful transformation stories
  • Learn how to structure student testimonials to naturally overcome common objections
  • Master the art of weaving success stories throughout your launch content
  • Understand why most course creators get testimonials all wrong (and how to fix it)
  • Get my step-by-step framework for conducting testimonial interviews that convert

Grab your favorite chai latte and cozy up – you'll want to take notes for this game-changing episode! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction 

[07:50] – Important update on Facebook Ads 

[14:11] – The power of student success stories

[20:10] – Understanding your ideal customer's journey 

[29:49] – Collecting and utilizing testimonials effectively


📚 Resources Mentioned:

>> The Launch Lounge Membership

>> James Wedmore's Business By Design

>> Facebook Ads Manager

>> Go to The Launch Lounge

>> Other episodes you might like: 58. What Overnight Success Really Looks Like With Steph Taylor

>> Other episodes you might like: 57. What's It Like Getting Live Coaching From Me? Snippets From a Call With The Launch Lounge Students 

>> Other episodes you might like: 56. Ad Strategies To Get More Webinar Registrants


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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A laptop sits on a white desk beside a coffee cup and a sign reading Dreams dont work unless you do. Pink flowers add a touch of color, while thoughts of using course testimonials to increase sales linger in the air.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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