85. How To Build an Audience Without Selling Your Soul on Social Media

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Break Free From Social Media Overwhelm and Build a Real Following That Converts

Ready to stop feeling like a hamster on the social media wheel? Let's talk about building an engaged audience without burning yourself out or feeling like you're shouting into the void! 🚀

Are you tired of pouring hours into social media content only to hear crickets? You're not alone. As a course creator, you know you need to build an audience, but the constant pressure to show up, create content, and engage can feel soul-crushing – especially when you're not seeing results. The truth is, the social media landscape has changed dramatically since 2017, and those old strategies everyone's still teaching? They simply don't work anymore for those starting from scratch.

Today, I'm pulling back the curtain on why building an audience feels so hard right now and sharing the strategic shifts that will help you break free from social media overwhelm while actually growing your following.

“Engagement became the new currency. Engagement became the measure of how good you're doing on social media.” ✨

🔥 In This Episode:

  • Discover why traditional social media strategies from 2017 are failing course creators in 2024
  • Learn the truth about Facebook's algorithm changes and how they affect your organic reach
  • Uncover the engagement-growth paradox that's keeping you stuck (and how to break free)
  • Master the strategic way to use paid ads to amplify your organic growth without breaking the bank

Grab your favorite beverage and get cozy – you'll want to take notes for this game-changing episode! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Chapter Guide:

(00:00) Introduction to Building an Engaged Audience Without Overwhelm 

(06:20) Why Traditional Social Media Strategies Are Failing in 2021 

(12:53) The New Currency: Understanding Engagement and Strategic Ads

(16:45) Breaking the Catch-22: How to Start Building Momentum 

(21:30) The Facebook Algorithm Decoded: What Really Matters Now 

(25:15) Strategic Ways to Use $5/Day to Grow Your Audience 

(29:45) The Engagement-Growth Connection That Changes Everything 

(34:30) Your Action Plan for Sustainable Audience Growth


📚 Resources Mentioned:

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like:  84. The Secret To Using Social Media To Build Audiences Who Buy with Nicole Melton

>> Other episodes you might like: 83. How To Sell To Complete Strangers

>> Other episodes you might like: 82. Overcoming Perfectionism To Unlock Online Success with Kimberly Samson


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Elderly woman with short gray hair smiling, holding glasses, and leaning on a desk. In her green blouse, surrounded by a laptop and coffee cup in the bright office, she effortlessly connects with an engaged audience without social media overwhelm through genuine conversation.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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