Listen on..

APPLE PODCASTS | SPOTIFY

From Gallery Artist to Course Creator: A $10K Launch Success Story

Ready to discover how an award-winning artist turned pandemic pivots into profitable paid workshops? 🚀

When COVID-19 shut down art festivals globally, Shelby Dillon watched her entire revenue stream evaporate in 48 hours. Instead of panicking, she got creative (pun intended!) and transformed her artistic expertise into a thriving online course business. Through a combination of authentic teaching, smart launch strategies, and paid workshops, Shelby built a 400-member strong community of aspiring artists who can't wait to learn from her.

Her secret? Ditching the traditional “free webinar to paid offer” model and creating a $27 paid workshop that not only covered her ad costs but generated profit before she even opened cart for her membership. Talk about a masterpiece in launch strategy!

“I really worked on nurturing my list and showing up… I knew if I really wanted to grow this, I had to put some money in it.” ✨

🔥 In This Episode:

• Transform your expertise into teachable moments that attract paying students.
• Build an engaged audience through authentic connection and valuable content.
• Scale your course from founding members to 400+ active participants.
• Create profitable paid workshops that convert into membership sales.
• Design a launch strategy that fits your personality and teaching style.

Grab your favorite beverage and join us for this value-packed episode where we unpack how to turn your passion into a profitable online course! ☕️

💚 💚 💚

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE. 

---

⏱️ Episode Timestamps:

[00:00] – Introduction to Shelby Dillon and Her Art Journey 

[02:41] – Pivoting from Art Sales to Teaching 

[05:09] – The Founding Members Launch 

[09:30] – Nurturing the Email List and Launch Strategies

[13:18] – Transitioning to Paid Workshops 

[17:07] – The Success of Paid Workshops and Memberships

[21:23] – Community Engagement and Retention Strategies 

[25:12] – Scaling the Business with Facebook Ads

---

📚 Resources Mentioned:

>> Instagram: @shelbydillonstudio

>> Digital Course Academy

>> The Launch Lounge™

>> Other episodes you might like: 206. 10 Things I Learned From Amy Porterfield That Made All The Difference

>> Other episodes you might like: 209. Is ‘Work Less, Earn More’ Really Possible?

>> Other episodes you might like: 224. Scale Beyond 1:1: When to Switch from Coaching to Courses

---

🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

---

Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

---