221. The Hidden Truth About Live Launches: Breaking Free from the Feast or Famine Cycle

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Truth About Live Launches Nobody's Talking About 🤫

Ever feel like your launches are more drama than dollars? 🎭

Let's get real – throwing everything at the wall and praying something sticks is NOT a business strategy. Yet here we are, watching course creators burn out trying to make live launches their forever plan.

Spoiler alert: If you're stuck in the feast-or-famine cycle of live launching, you're probably doing it wrong. But don't worry, I'm about to spill the tea on how to fix it. 🫖

“The live launch model was never meant to be your forever strategy – it's actually designed to be a launching pad, not your final destination.”

🔥 In This Episode:

  • Discover why your launches feel more like a rollercoaster than a reliable business
  • Learn the secret “Energy-Money Matrix” that successful course creators use
  • Uncover the hidden reason your profit margins might be shrinking
  • Find out exactly what numbers you should be tracking (hint: it's not what you think)
  • Get the truth about when to reinvest your launch money (and when to keep your wallet closed)

Grab your favorite beverage, find a cozy spot, and let's dive into why your launches might be working against you – and exactly how to fix that!

💚💚💚

Salome

👉 Ready to take your next step? Over 30 days, my team and I will dive deep into your business data, create your customized launch strategy, and give you a clear roadmap to scale – without the hefty ongoing agency fees. Apply to work with us in The Launch Lounge 30 Day Intensive now. We’ll only fill 2 spots this December. To apply go to thelaunchlounge.com/intensive.


⏱️ Episode Timestamps: 

00:00 – The uncomfortable truth about live launches 

04:15 – Understanding the Energy-Money Matrix 

08:30 – Sarah's $100K launch story and the profit margin trap 

12:45 – The right way to track your launch numbers 

16:20 – Action steps to transform your launch strategy 

20:00 – Final thoughts and mindset shifts


📚 Resources Mentioned:

>> Leave us a message. Tell us what your most burning question is about building your 🔥 audience, getting leads, and growing your email list >> thelaunchlounge.com/talk

>> Apply for The Launch Lounge 30 Day Intensive: thelaunchlounge.com/intensive

>> Get the Guide: Your First $10K Course Launch: The No-Overwhelm Guide to Converting Your Expertise Into Income

>> Read: Stop Losing Meta Ad Sales: Your 2025 Guide to Privacy Changes & Conversion Tracking

>> Other episodes you might like: 220. Meta’s New Targeting: What Course Creators Must Know Now

>> Other episodes you might like: 219. Evergreen or Live Launch? Choose Your Perfect Path to $100K


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack with curly hair sits on a white couch, smiling and looking at a laptop. They wear a white sleeveless top and green pants. A tall plant is behind them, and a bouquet of pink and purple flowers is on a nearby table.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A woman with curly hair smiles and gestures while sitting at a desk with a laptop, speaking to a smartphone on a tripod, sharing tips on how to stop half-working through Christmas in a bright, modern room.

Business, Podcast

331. If I Had to Start Over Again: What I’d Do Differently in 2025

Learn how to build a profitable online course business from scratch in 2026 with essential strategies and fresh insights.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person typing on a laptop at a desk in a sunlit office, large windows framing a city view—showing holiday productivity as they keep half-working through Christmas. A pen holder and papers are also on the desk.

Business, Podcast

330. Your “One More Launch” Is Keeping You Stuck

Discover how to build consistent income through strategic list building without the feast-or-famine cycle.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly red hair, wearing a striped shirt and shorts, sits cross-legged on a bed while smiling and using a laptop. The modern room's blue accents hint at her resolve to stop half-working through Christmas and fully unwind.

Business, Podcast

329. Your 2026 Success Map Starts NOW: My Planning Process Revealed

Discover effective business planning for ADHD entrepreneurs that breaks free from traditional methods and enhances productivity.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits at a table covered with various fruits and vegetables, filming herself with a smartphone on a tripod, sharing tips for Christmas productivity in a bright, modern kitchen.

Inspiration, Podcast

328. The Comparison Trap: What to Do When Everyone Else Seems Further Ahead

Learn how to stop comparing yourself to other course creators and focus on your unique journey to success.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person types on a laptop at a white desk decorated with flowers, a notebook, and coffee in a pink cup—an inspiring setup for DIY business ideas or seeking business help. The laptop screen is blank, ready for new ventures.

Business, Podcast

327. The Real Cost of DIY: When to Invest in Help for Your Business

Discover when to hire help for your online business without overspending or burning out. Strategic growth starts here.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits cross-legged on a wooden floor, meditating with eyes closed and hands in a mudra position. She wears activewear, faces an open laptop, and reflects on how to build a sustainable online course business without burnout.

Business, Podcast

326. The Permission Slip You’ve Been Waiting For

Discover five permission slips to build your online business sustainably without exhaustion.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair, wearing headphones and a plaid shirt, smiles while recording herself with a smartphone on a tripod. She is holding a mug, sitting in front of her laptop, discussing audit 2025 revenue.

Business, Podcast

325. How to Audit Your 2025 Revenue: What Worked, What Didn’t, and What to Double Down On

Discover how to audit your business profitability using a 3-part framework without guessing which offers to scale.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in athletic wear smiles while holding a plank position on a round rug, looking at a laptop in a bright room—perhaps researching how to fix feast or famine revenue cycles amid gym equipment and lush plants.

Business, Podcast

324. Why Your 2025 Didn’t Go As Planned (And What That Teaches You About 2026)

Learn how to fix feast or famine revenue cycles and avoid expensive mistakes in your business strategy this year.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits in front of a ring light and applies makeup with a powder puff, holding a container of powder. Makeup brushes are on the table nearby. Focused and stylish, she explores proven income streams 2026 to make money between course launches.

Business

How to Make Money Between Course Launches in 2026: 7 Proven Income Streams That Actually Work

Learn how to make money between course launches and break the feast or famine cycle that many course creators face.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect