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Turn Your Next Course Launch Into a Conversion Machine
Ready to transform your next online course launch from “meh” to massively profitable? These 5 strategic ads could be the sales-boosting secret you're missing! 🚀
Too many course creators spend thousands getting people into their launch funnel only to watch potential customers slip away during the critical cart-open phase. You've put in the hard work creating amazing launch content, but without the right ad strategy to support it, you're leaving money on the table. In this episode, I'm breaking down the exact ad types that have helped my clients maximize their launch conversions and create genuine urgency that turns fence-sitters into excited buyers.
Whether you're struggling with that mid-launch sales slump or wanting to create more momentum during your cart close, these proven ad strategies will help you leverage powerful psychological principles that ethically guide your ideal students toward making decisions that will transform their lives – and boost your bottom line.
“This is not about manipulation… How can you use clear boundaries to help those students who are going to massively benefit from learning from you to make quick decisions about buying your course?” ✨
🔥 In This Episode:
- Discover how to implement early bird enrollment ads that reward your most eager fans and create immediate sales momentum
- Learn the psychology behind disappearing bonus ads that combat mid-launch slumps and motivate fence-sitters
- Master the art of testimonial ads that build trust and help potential students see themselves in your success stories
- Create effective Q&A ads that directly address objections when buyers need that final reassurance
- Implement powerful cart close ads that leverage authentic scarcity to help indecisive students take action
Grab your favorite notebook – you'll want to implement these strategies in your very next launch! ☕️
💚 💚 💚
Salome
Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫
⏱️ Chapter Guide:
(00:00) Introduction to Boosting Sales in Online Course Launches
(04:34) Understanding the Launch Phases and Ad Strategies
(08:25) Early Bird Enrollment Ads: Creating Urgency that Drives Immediate Action
(15:02) Disappearing Bonus Ads: The Psychology of Scarcity that Converts
(20:00) The Power of Testimonial Ads: Building Trust through Social Proof
(24:26) Q&A Ads: Overcoming Objections When They Matter Most
(29:37) Cart Close Ads: Creating Authentic FOMO that Helps Students Decide
(36:03) Conclusion: Implementing These Ad Strategies for Launch Success
📚 Resources Mentioned:
>> The Launch Lounge™ Membership
>> Influence: The Psychology of Persuasion by Robert Cialdini
>> Other episodes you might like: 98. Paid Challenges That Convert Like Crazy with Shelby Dillon
>> Other episodes you might like: 90. From $100K to $400K in 2020. What Anne Did To Scale Her Live Launches with Anne LaFollette
>> Other episodes you might like: 56. Ad Strategies To Get More Webinar Registrants
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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