90. From $100K to $400K in 2020. What Anne Did To Scale Her Live Launches with Anne LaFollette

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

How a Corporate VP Turned Her Creative Passion into a Thriving Online Course Business at 63

Ready to turn your creative skills into a profitable online course business? This episode will show you exactly how it's done! 🚀

Meet Anne LaFollette, who at age 55 went from losing her corporate VP position to building a $427K online course business teaching surface pattern design. Her story proves that it's never too late to reinvent yourself and create the business of your dreams.

Anne shares how she scaled her course from $11.5K in her first launch to multiple six-figure launches, all while maintaining deep connections with her community.

“No one can take this business away from me. It gets me out of bed in the morning with a spring in my step and joy in my heart because I'm going to be able to spend time with these amazing women around the globe who are so incredibly talented and help them be successful in their own right.” ✨

🔥 In This Episode:

  • Transform a creative passion into a profitable online course business.
  • Scale from an $11.5K first launch to consistent six-figure launches.
  • Build a thriving global community while maintaining personal connections.
  • Navigate tech challenges and launches during uncertain times.
  • Create success on your own terms, regardless of age or experience.

Grab your favorite beverage and settle in for this inspiring conversation that proves it's never too late to create the business of your dreams! ☕️

💚 💚 💚 

Salome

Ready to start your own course creation journey? Join the waitlist for Anne's popular “From Doodles to Dollars” program.💫


⏱️ Episode Timestamps:

[00:00] – Introduction to Anne's Journey 

[05:08] – Reinventing After Corporate Life 

[10:11] – Discovering Surface Pattern Design

[14:48] – Launching the Pattern Design Academy 

[19:57] – Building a Community and Engaging with Students 

[24:59] – Navigating Challenges in 2020 

[30:03] – Scaling Success and Future Goals


📚 Resources Mentioned:

>> Pattern Design Academy – Anne's signature 8-week course

>> From Doodles to Dollars – Free mini-course

>> Adobe Illustrator – Essential software for surface pattern design

>> Other episodes you might like:  204. Mastering Webinars: How to Stay Profitable in 2024

>> Other episodes you might like: 219. Evergreen or Live Launch? Choose Your Perfect Path to $100K

>> Other episodes you might like: 221. The Hidden Truth About Live Launches: Breaking Free from the Feast or Famine Cycle


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Five people, from shoulders to knees, each holding a device: a laptop, tablets, and smartphones. Theyre casually dressed in jeans and light tops, exuding a laid-back vibe as they stand and sit on stools against a white background—ready to dive into their course launch strategy.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A woman in athletic wear smiles while holding a plank position on a round rug, looking at a laptop in a bright room—perhaps researching how to fix feast or famine revenue cycles amid gym equipment and lush plants.

Business, Podcast

324. Why Your 2025 Didn’t Go As Planned (And What That Teaches You About 2026)

Learn how to fix feast or famine revenue cycles and avoid expensive mistakes in your business strategy this year.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits in front of a ring light and applies makeup with a powder puff, holding a container of powder. Makeup brushes are on the table nearby. Focused and stylish, she explores proven income streams 2026 to make money between course launches.

Business

How to Make Money Between Course Launches in 2026: 7 Proven Income Streams That Actually Work

Learn how to make money between course launches and break the feast or famine cycle that many course creators face.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person types on a laptop at a bright desk with a coffee mug and calculator nearby, planning Black Friday strategies. Another person is blurred in the background, also working at a computer. The scene is well-lit and professional.

Business

5 Black Friday Strategies for Course Creators Who Refuse to Discount (And Still Crush Their Sales Goals)

Discover 5 proven Black Friday strategies for course creators who refuse to discount. Learn how to boost Black Friday course sales, maintain premium pricing & build sustainable businesses.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair sits at a table with a laptop, phone, notebook, and orange mug, recording herself using a smartphone on a tripod in a bright kitchen setting while discussing Black Friday discounting.

Business, Podcast

323. The Black Friday Trap: Why Discounting Might Be Costing You More Than You Think

Learn how to run Black Friday promotions for online courses without harming your business. Discover effective strategies today.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman wearing sunglasses and an orange headband takes a selfie outdoors against a bright blue sky with a few white clouds. As she adjusts her sunglasses, she smiles, putting aside thoughts like "my course launch failed" to enjoy the moment.

Business

My Course Launch Failed: Should I Start Over or Try Again? (Decision Framework)

Wondering why your course launch failed? Discover how to optimize instead of starting over and save valuable time.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits in a cozy, well-lit room, smiling and gesturing while recording herself on a camera as she shares business advice. She is seated in front of a laptop, with plants and wall decor visible in the background.

Business, Podcast

322. The Worst Business Advice I Got and Why I’m Grateful for It Today

Discover how to scale an online course business without burnout by learning from bad advice that leads to success.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person lying on a sandy beach, using a laptop with a Sustainable Business Audit website on the screen. The ocean and rocks are visible in the background. The person is relaxed, wearing casual clothes and sneakers.

Business

The Sustainable Business Audit: 10 Questions to Identify What’s Draining You (And What to Do About It)

Explore the importance of a sustainable business audit to avoid burnout while achieving your goals and maintaining well-being.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in workout clothes does a squat on a yoga mat at home, smiling and following an exercise video on a laptop. Exercising like this supports stress management, with a sofa and decorative plants visible in the background.

Business, Podcast

321. Everyone’s Burning Out – You Don’t Have To. Here’s How

Learn how to prevent burnout as an online course creator while achieving your revenue goals without sacrificing your well-being.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Salome, with shoulder-length curly hair, sits on a cream-colored couch in a white sleeveless top and green pants, smiling as she works on Ads Questions for an advertising project. A leafy plant adds freshness to the background.

Ads, Podcast

320. Salome Answers Your Burning Ads Questions

Learn how to fix Facebook ads problems for online course creators and adapt to constant changes in the advertising landscape.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect