Listen on..
Discover the Profit Leaks That Are Costing You Thousands Every Month
Ready to stop chasing revenue and start keeping the money you make? 🚀
I know talking about money can feel sticky, but here's the truth: you cannot build a freedom empire without understanding profit. I'm not just talking about chasing bigger sales numbers (though I love those conversations too). I'm talking about the strategic decisions that determine whether you're actually keeping the money your online course business is making.
Today's conversation will completely shift how you think about the financial side of your business. My guest Jamie Trull, a CPA and profit strategist, reveals why most entrepreneurs obsess over revenue while their actual profits disappear into thin air. She shows us exactly how to fix it by paying ourselves first, identifying our real customer acquisition costs, and finding the balance between trusting our gut and letting data guide our decisions.
Whether you're making your first $10K or scaling to seven figures, this conversation gives you the clarity to start making smarter financial decisions that actually build wealth in your online courses business.
“You can't build a sustainable freedom empire if you're not taking care of yourself financially. Profit isn't just about making more money—it's about making smarter decisions with the money you're already bringing in.” ✨
🔥 In This Episode:
- Discover the hidden profit leaks costing you thousands every month
- Learn why paying yourself first isn't selfish—it's essential for long-term success
- Master the real cost of acquiring customers for your online course
- Identify which parts of your business are actually profitable (spoiler: it might surprise you)
- Find the sweet spot between trusting your data and following your entrepreneurial gut
Grab your favorite coffee and settle in—you'll want to take notes for this game-changing conversation! ☕️
💚 💚 💚
Salome
✨ Want to go deeper than the podcast? Get exclusive bonus content for this episode-worksheets, tools, and behind-the-scenes strategies I only share with subscribers. Sign up now at thelaunchlounge.com/podcast-freebie 💫
⏱️ Chapter Guide:
(00:00) Understanding profit: the key to sustainable business success
(03:02) Jamie's journey from corporate Coca-Cola finance leader to course creator coach
(05:58) Navigating the entrepreneurial financial landscape without drowning in complexity
(08:49) How COVID-19 transformed digital businesses (and the hidden costs of explosive growth)
(12:03) The brutal truth about profit that most course creators learn too late
(14:51) Why paying yourself first creates sustainable income (not just feast-or-famine cycles)
(17:57) Profit planning strategies that prevent business failure during downturns
(28:55) Making intentional growth decisions instead of knee-jerk business purchases
(33:42) The counterintuitive mindset shifts that maximize profit without sacrificing quality
(40:14) Understanding real profit margins and customer acquisition costs for course creators
(45:59) The CEO vs CFO approach: balancing data-driven decisions with entrepreneurial intuition
(50:52) Hidden Profit book launch insights and exclusive pre-order bonuses
📚 Resources Mentioned:
＞＞ Jamie's Financial Literacy for Women Business Owners Facebook Group
＞＞ Mentorship Program Waitlist
＞＞ Other episodes you might like: 294. Is My List Burnt Out? How to Know
＞＞ Other episodes you might like: 293. Do It Once, Then Hand It to Your VA: An Easy Guide
＞＞ Other episodes you might like: 292. Hiring a Coach? Here’s the Pitfalls to Avoid
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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