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The Crucial Shifts That Transform Struggling Online Businesses Into Freedom Empires
Want to know which decisions actually move the needle in your online business? Today's 100th episode celebration reveals the exact mindset shifts, relationship strategies, and business moves that took me from crying in my car to running a thriving 7-figure business. 🚀
Most course creators spend years jumping from tactic to tactic, burning through ad spend and energy without seeing consistent results. What if the difference between constant hustle and sustainable success isn't about having the biggest list or the fanciest funnel, but about making a handful of critical decisions? In this milestone episode, I'm pulling back the curtain on the 10 specific business decisions that created breakthrough momentum in my business journey.
“When I stopped working for money and started doing what I loved with the pure purpose to serve, things started changing.” ✨
🔥 In This Episode:
- Discover why shifting from ego-driven ambition to service-focused action unlocks genuine business growth
- Learn how redefining “failure” (including going back to a day job) can become your strategic advantage
- Uncover the relationship-building approach that turned my mentors into champions for my business
- Explore why focusing on profit over revenue created stability that saved my business during COVID
- Implement the audience-building decision I procrastinated on for two years that's now my biggest asset
Grab your favorite drink, find a cozy spot, and let's celebrate 100 episodes with some business-changing insights! ☕️
💚 💚 💚
Salome
👉 Ready to position your course for maximum impact? Download my free “Your First $10K Course Launch” guide at thelaunchlounge.com/10k.
⏱️ Chapter Guide:
(00:00) Celebrating milestones and announcing the business strategy session winner
(03:13) The journey to episode 100: How we got here and important reflections
(06:09) Mindset Shift #1: Moving from ego-driven ambition to purpose-driven service
(09:01) Mindset Shift #2: Redefining success and failure as non-zero-sum games
(11:53) Relationship Strategy #1: Building deeper connections with fewer strategic mentors
(27:27) Relationship Strategy #2: The power of mentorship and showing up consistently
(30:19) Relationship Strategy #3: Doing whatever it takes to get in the room with your people
(35:05) Team-Building Decision #1: The “dip your toe” hiring approach that saved my business
(40:23) Business Strategy #1: Focusing on profit over revenue for true freedom
(45:48) Audience-Building Decision #1: Starting the podcast (after procrastinating for 2 years)
(51:02) Business Strategy #2: Diversifying income streams for stability and growth
📚 Resources Mentioned:
>> The Launch Lounge™ Membership
>> Profit First by Mike Michalowicz
>> Amy Porterfield's Digital Course Academy
>> Rick Mulready's Ads Program
>> Other episodes you might like: 99. Grow Your Podcast with These Types of Ads with Adam Schaeuble
>> Other episodes you might like: 98. Paid Challenges That Convert Like Crazy with Shelby Dillon
>> Other episodes you might like: BONUS: The Common Path to Uncommon Success with John Lee Dumas
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
Rate, Review, & Follow on Apple Podcasts
“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!
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