Listen on..
From Failed Engineer to 7-Figure Course Creator
Discover the exact evergreen funnel that transformed a struggling piano teacher into a 7-figure course creator without fancy tech or a massive audience! 🚀
Ever wonder what separates successful course creators from those who struggle for years? Jacques Hopkins quit his engineering job making just $1,000/month from his piano course, with a new baby at home and only a year of savings. Eight months later, he was making $10,000/month after implementing a simple evergreen funnel strategy. Today, Piano in 21 Days has generated over $2.4 million in revenue and supports thousands of students worldwide.
In this episode, I chat with Jacques about his journey from six complete business failures to discovering the evergreen funnel that changed everything. He shares the specific traffic sources that work for his business, how he built his team, and the mindset shifts that helped him overcome his fears along the way.
“My first like hundred or first thousand dollar month, my first $10,000 month, my first hundred thousand dollar month, like all those were huge, huge milestones that just like were signs that we just took things to the next level.” ✨
🔥 In This Episode:
- Discover the exact evergreen funnel structure Jacques used to 10x his monthly income almost overnight
- Learn why building an audience is the most crucial first step before creating any product
- Explore the diverse traffic sources that keep a successful course business running (beyond just Facebook ads)
- Understand the psychological journey from employee mindset to confident course creator
- Implement the business hierarchy of needs to know exactly what to focus on at each stage
Pour yourself a glass of wine (or grab your morning coffee) and join us for this incredible conversation about building a business that gives you both impact and freedom! ☕️
💚 💚 💚
Salome
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⏱️ Chapter Guide:
(00:00) Introduction to Jacques Hopkins and his journey from engineer to course creator
(03:07) The mindset shift that changed everything: overcoming fear and impostor syndrome
(06:09) Six complete business failures before finding success with Piano in 21 Days
(08:52) The first failed launch and why most course creators get it wrong at the start
(12:13) The exact evergreen funnel structure that generated consistent $10K+ months
(15:01) Diversifying traffic: how to combine YouTube, Google ads, and social media
(23:00) Why external validation matters when you're just starting out
(27:05) The surprising truth about scaling to 7 figures and managing the ups and downs
(29:48) How to build a team that gives you freedom without sacrificing quality
(34:04) Finding joy in business: why working only 4 hours a week isn't the goal
(37:51) The #1 piece of advice for anyone wanting to create a successful online course
📚 Resources Mentioned:
>> The 4-Hour Workweek by Tim Ferriss
>> Fix This Next by Mike Michalowicz
>> Profit First by Mike Michalowicz
>> Other episodes you might like: 100. Top 10 Business Decisions That Moved The Needle In My Business
>> Other episodes you might like: 98. Paid Challenges That Convert Like Crazy with Shelby Dillon
>> Other episodes you might like: 96. 3 Ways to Make Money With a Small Email List
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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