102. Building a Joyful Business with Lianne Kim

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Salome Schillack

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Through The Launch Lounge, I teach you how to attract the right people, turn more of them into buyers, and build smarter systems for profitable growth.

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Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

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Discover How to Stop Hustling and Start Creating a Business That Brings You Joy

Ready to escape the hustle and build a business that actually lights you up? 🚀

In this heart-to-heart conversation, I'm chatting with my friend Lianne Kim, business coach, founder of Mamas and Co., podcast host, and author of “Building a Joyful Business.” We dive deep into why so many online course creators and coaches find themselves trapped in businesses they've built that don't actually bring them joy—and how to turn that around starting today.

If you've been working overtime, saying yes to everything, and feeling like your business is controlling you rather than the other way around, this episode will be your permission slip to reimagine what's possible. Lianne shares the transformational practices that helped her shift from burning out in her first year to creating a thriving business that supports her life.

“We build these businesses primarily because we want to have more joy and more fun in our lives. And then what starts to happen is the opposite. And it's all because of a series of choices we inadvertently make in the early days.” ✨

🔥 In This Episode:

  • Discover why resisting help is the #1 barrier holding most course creators back from scaling
  • Learn how to create a compelling 5-year vision that guides your business decisions
  • Understand the counterintuitive truth about setting boundaries (hint: they actually attract your dream clients)
  • Transform jealousy into a powerful tool for discovering your true desires
  • Master the art of “baking fun in from day one” instead of waiting until you've “made it”

Grab your favorite tea, find a cozy spot, and let this conversation remind you why you started your business in the first place! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup💫


⏱️ Chapter Guide:

(00:00) Introduction and gratitude for listener reviews 

(03:07) Meet Lianne Kim: Business coach helping women build joyful businesses 

(05:51) The catalyst for writing “Building a Joyful Business” during COVID 

(09:02) Why we resist doing what we know we should be doing in business 

(12:13) How to transform jealousy into a powerful tool for discovering desires 

(15:04) The critical mindset shift: Choosing joy in business and life 

(17:52) How to create a compelling 5-year vision that works 

(21:08) The counterintuitive truth about boundaries attracting ideal clients 

(24:10) Why your vision should evolve and how to let it guide you 

(26:57) Finding joy in the everyday journey, not just the highlight moments 

(29:47) Final thoughts and special discount for listeners


📚 Resources Mentioned:

>> Mamas and Co. Community

>> Follow The Launch Lounge on Instagram 

>> Other episodes you might like: 98. Paid Challenges That Convert Like Crazy with Shelby Dillon

>> Other episodes you might like: 90. From $100K to $400K in 2020. What Anne Did To Scale Her Live Launches with Anne LaFollette

>> Other episodes you might like: 56. Ad Strategies To Get More Webinar Registrants


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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A person sits on a sofa working on their laptop, embodying the spirit of joyful business, while a brown dog rests beside them. Sunlight filters through the window, casting warmth in the cozy living room. A coffee mug and notebook belonging to Lianne Kim lie on the wooden table in front.

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Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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