Listen on..
Navigating the New Ad Landscape Without Losing Your Sanity
Ready to cut through the iOS update chaos and get your Facebook ads working for your online course again? 🚀
If you've been pulling your hair out over tanking ad performance since the iOS update, you're not alone. The tracking limitations have thrown many course creators into a spiral of confusion and disappointing results. But amid all this “static,” there are still clear signals and strategies that are working now.
In this episode, I'm breaking down exactly what's happening with Facebook ads post-iOS update, why some accounts are struggling while others remain unaffected, and the specific tactics that are bringing results in this new landscape. No sugar-coating, just practical strategies you can implement today to adapt your marketing approach.
“We're in this space where there's a lot of static… right now we're pretty much turning knobs trying to find radio stations. Sometimes we find it quickly and sometimes it takes a while.” ✨
🔥 In This Episode:
- Discover why your ad account might be suffering from “Swiss cheese” tracking and how to work around it
- Learn why starting with engagement ads is more critical than ever (especially for newer accounts)
- Explore how conversion modeling is changing the game and why your competitors might actually be helping you
- Implement an integrated marketing approach that creates feedback loops between platforms
- Adapt your strategy to leverage Instagram Reels, lead ads, and other placements that Facebook is currently prioritizing
Grab your favorite coffee and a notebook – this episode is packed with tactical shifts you can make today to navigate these iOS changes! ☕️
💚 💚 💚
Salome
Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫
⏱️ Chapter Guide:
(00:00) Introduction to the iOS update's impact on Facebook ads
(02:47) The “Swiss cheese” problem: How lack of tracking is affecting your campaigns
(06:09) Why new and low-spend accounts are being hit hardest (and what to do about it)
(09:00) Facebook's conversion modeling and what it means for your ad strategy
(11:52) Instagram Reels as placement – leveraging what Facebook is prioritizing
(15:02) Creating an integrated marketing approach across platforms
(18:10) The one thing you should start doing today to build crucial account history
(21:04) Practical steps for navigating Facebook ads in this new landscape
📚 Resources Mentioned:
>> Free 5-Day Facebook & Instagram Ads Training
>> Other episodes you might like: 116. Business Lessons from RuPaul's Drag Race
>> Other episodes you might like: 115. 5 Lies You Were Told About Launching a Digital Course and What to Believe Instead
>> Other episodes you might like: 114. How To Know Exactly Where to Find Your Most Profitable Buyer
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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