Listen on..
The Ultimate Content Guide for Course Creators Planning Their Next Launch
Ready to stop posting random content during your launch runway and start strategically priming your audience to buy? 🚀
If you're like most course creators, you've probably experienced the paralyzing uncertainty of what to post on social media—especially when you're ramping up for a launch. You know you should be posting regularly, but the pressure to create perfectly branded content while also being spontaneous leaves you frozen in inaction. Meanwhile, your launch date creeps closer and your anxiety rises. Sound familiar?
In this episode, I reveal my surprisingly simple approach to content creation that prioritizes relationships over algorithms. I break down the three critical types of content you need (and which one to NEVER share), plus the strategic content framework that starts with long-form value and flows down to your social posts—not the other way around.
“How content is your course. If you start teaching on social platforms, unless you're giving away the whole formula, then you're not empowering people. When you teach a little bit, but not the whole story, it limits them.” ✨
🔥 In This Episode:
- Discover why you should stop obsessing over social media and focus on email list building instead
- Master the three types of content (Why, What, and How) and learn exactly which one should NEVER appear in your pre-launch content
- Transform your thinking from “what do I post today?” to “what journey do I need to take my ideal customer on?”
- Implement the top-down content creation strategy that makes social media posts flow naturally from your core content
- Avoid the common trap of giving away “how-to” content that leaves potential customers stranded “in the desert with just a glass of water”
Grab your favorite notebook and pen—you'll want to write down (or maybe even tattoo) these launch content principles! ☕️
💚 💚 💚
Salome
Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫
⏱️ Chapter Guide:
(00:00) Introduction to Launching Online Courses
(02:47) The Importance of Building an Email List
(06:06) Understanding Content Types for Social Media
(11:52) Creating Effective ‘Why' Content
(18:04) Utilizing ‘What' and ‘How' Content
(23:49) Strategizing Content Formats for Launches
📚 Resources Mentioned:
>> Digital Course Academy by Amy Porterfield
>> The Launch Lounge™ Membership
>> Brooke Castillo's The Model
>> Other episodes you might like: 167. 3 Lies You Were Told About Hiring An Ads Manager
>> Other episodes you might like: 165. The Only Way Low Dollar Offers Are Working Today
>> Other episodes you might like: 162. What To Do When You Don't Like Your Business Anymore
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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