172. 25 Biggest Lessons In Online Marketing I Learned From Amy Porterfield

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Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Proven Framework That Turns Overwhelm Into Online Course Success

Ready to transform your expertise into a thriving online course business without the burnout, confusion, and endless trial-and-error? 🚀

Online course creation has evolved dramatically since 2020, but one thing remains constant: most course creators are still drowning in tactical overwhelm. You've likely invested in countless courses, battled tech hurdles, and questioned if your offer will actually sell. Meanwhile, your ideal customers are downloading your free content, telling you how much they love it… but never making that crucial leap to becoming paying students.

What really separates consistently profitable course creators from those perpetually stuck in launch limbo isn't fancy tech stacks or massive social media followings – it's having a proven, complete marketing framework that ties everything together.

“The number one reason course creators struggle to make consistent sales isn't their content or even their offer – it's the lack of a cohesive marketing system that connects all the pieces.” ✨

🔥 In This Episode:

  • Discover the 5-part marketing blueprint that successful course creators use to create predictable $10K+ launches
  • Uncover why your audience loves your free content but hesitates to buy (and the simple shift that changes everything)
  • Learn the critical difference between overwhelm-inducing “tactical hopping” and strategic implementation
  • Master the art of creating irresistible offers your audience would feel silly saying no to
  • Implement the 90-day profit plan that generates income while you build your signature course

Grab your favorite beverage and settle in – this episode is packed with actionable strategies designed specifically for ambitious course creators ready to build a freedom-based business! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫


⏱️ Episode Timestamps:

(00:00) – The online course marketing crisis that's keeping you stuck 

(04:30) – Why most course creators bounce between strategies (and how to stop) 

(08:15) – The surprising truth about your “freebie-loving” audience 

(12:45) – Introducing the 5-part marketing blueprint for consistent course sales 

(18:30) – Key #1: Creating lead magnets that convert to sales, not just subscribers 

(24:15) – Key #2: Building your low-ticket offer ecosystem 

(31:40) – Key #3: Developing high-converting sales messaging 

(38:25) – Key #4: Implementing the 90-day profit plan 

(45:10) – Key #5: Creating consistency without burnout 

(52:30) – Real student transformations and case studies 

(58:45) – Your next steps to implement this framework


📚 Resources Mentioned:

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> The Launch Lounge™ Membership

>> The Launch Lounge A-Lister

>> Other episodes you might like: 171. Social Media: One Thing That Makes All The Effort Worthwhile

>> Other episodes you might like: 170. How To Choose The Right Name For Your Online Course

>> Other episodes you might like: 169. Content Planning For Posts VS Content For Your Course And Launches


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

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We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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