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Why Everything You've Been Told About Refreshing Ad Creatives is Dead Wrong (and What Actually Works)

Ready to stop wasting money on unnecessary ad creative changes and start getting consistent results from your Meta ads? 🚀

If you've ever found yourself frantically changing your ad creatives when results dip, this episode is your wake-up call. Drawing from my years of experience managing Facebook ads for course creators, I'm revealing why constantly refreshing your ad creatives might actually be hurting your results – and I'm sharing my proven system for optimizing ads the right way.

“Sometimes what feels productive isn't actually what produces results” ✨

🔥 In This Episode:

• Discover why the “constantly refresh creatives” advice doesn't apply to course creators
• Learn the truth about how long ad creatives can actually perform (hint: one of my Launch Lounge coaches has been using the same ads since 2019!)
• Master the strategic 4-step system for properly optimizing your ad creatives
• Understand the crucial difference between e-commerce and course creator ad strategies

Grab your favorite coffee and get ready to transform how you think about your ad creative strategy! ☕️

💚 💚 💚 

Salome

👉 Ready to launch your first profitable course? Download the “Your First $10K Course Launch” guide at thelaunchlounge.com/10K.

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⏱️ Episode Timestamps:

[00:00] – Introduction and Importance of Reviews 

[01:24] – The Myth of Constantly Changing Creatives 

[09:52] – Understanding Your Business Model 

[10:20] – Step-by-Step System for Optimizing Ads 

[16:44] – Recap and Final Thoughts

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📚 Resources Mentioned:

>> Your First $10K Course Launch Guide: thelaunchlounge.com/10K

>> Share one thing you wish you could learn to make lead generation and list building easier for you. Leave us a message: thelaunchlounge.com/talk

>> Other episodes you might like: 223. Email List vs Social: Which Actually Makes More Money

>> Other episodes you might like: 222. Turn Your Expertise Into Sales: The Facebook Ads Blueprint

>> Other episodes you might like: 220. Meta’s New Targeting: What Course Creators Must Know Now

>> On the Blog: Stop Losing Meta Ad Sales: Your 2025 Guide to Privacy Changes & Conversion Tracking

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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