28. 7 Lead Magnets That Are Working Right Now

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Salome Schillack

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Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

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Listen on..

APPLE PODCASTS | SPOTIFY

Turn Your Free Content Into a Lead-Generating Machine

Ready to transform your freebie from a digital dust-collector into a lead-generating powerhouse? 🚀

If you're tired of creating lead magnets that nobody seems to want (despite spending hours perfecting them!), you're not alone. As course creators, we often struggle to figure out exactly what our audience wants enough to hand over their email address. But here's the exciting part – I'm pulling back the curtain on 7 real-world examples of lead magnets that are absolutely crushing it right now, including ones from industry giants like Marie Forleo and Amy Porterfield.

In this episode, I'm breaking down exactly what makes these lead magnets work so well, from clever messaging tricks to powerful psychological triggers that make your ideal customers click “subscribe” faster than you can say “email list.”

“A great lead magnet isn't about giving away everything you know – it's about giving your audience that first crucial win they need.” ✨

🔥 In This Episode:

  • Discover why Marie Forleo's “anything you want” approach captures attention without being too niche-specific
  • Learn the genius behind Amy Porterfield's two-step lead magnet strategy that primes people for her paid offers
  • Unpack Digital Marketer's brilliant newsletter opt-in that doesn't feel like a newsletter at all
  • Explore how Brendan Burchard adapted his lead magnet for challenging times
  • Master the art of creating quizzes that convert (with a real example that's working right now)
  • Understand why my 70% converting landing page works so well
  • Get actionable tips to improve your own lead magnets immediately

Grab your favorite notebook and settle in with your chai latte – you'll want to take notes on these gems! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction to lead magnets 

[03:14] – Marie Forleo's audio training breakdown 

[06:03] – Amy Porterfield's dual lead magnet strategy 

[09:05] – Digital Marketer's newsletter transformation 

[11:50] – Brendan Burchard's wellness masterclass 

[13:11] – Whitney McNeil's intuitive quiz example 

[15:20] – Betty Rocker's body weight challenge 

[17:30] – Behind my 70% converting video training


📚 Resources Mentioned:

>> Marie Forleo's “How to Get Anything You Want” audio training

>> Amy Porterfield's “Ultimate Course Creation Starter Kit”

>> Brendan Burchard's Wellness Masterclass

>> Whitney McNeil's “Which Intuitive Type Are You?” Quiz

>> Betty Rocker's “30-Day Body Weight Challenge”

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 27. Unlock The Full Power of Facebook Live: How To Turn Your Live Video Into Audience Building Ads

>> Other episodes you might like: 26. How To Hack The Algorithm For Even Bigger Ad Results

>> Other episodes you might like: 25. The ONE Thing That Boosts Sales From Ads Every Time


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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