30. Getting Started and Getting Profitable with Facebook Ads

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

From Facebook Frustration to Marketing Magic: Your Clear Path to Profitable Ads

Ready to stop flushing your ad budget down the drain and start creating Facebook ads that actually convert? 🚀

Ever feel like you're Neo in The Matrix when staring at your Facebook Ads Manager? Or maybe you've had that crushing moment when Facebook rejects your perfectly scripted video ad after you've done your hair, makeup, and hired a videographer? You're not alone. As a course creator, running Facebook ads can feel overwhelming, frustrating, and sometimes like you're just throwing money into a black hole.

But here's the thing – the most successful course creators aren't just randomly boosting posts or desperately promoting to cold audiences. They're following a strategic three-part framework that builds relationships first and sales second. In this value-packed episode, I'm pulling back the curtain on exactly how to make Facebook ads work for your online course business, even if you're just getting started.

“Facebook purchased WhatsApp for $19 billion not because they couldn't build the technology, but because they wanted the user base. That's why building your own audience is so crucial – it's an asset no one can take away from you.” ✨

🔥 In This Episode:

  • Discover why spending just $10 a day on ads isn't enough (and what to do instead)
  • Learn the three types of ads you need to run for maximum impact and minimum creep factor
  • Master the art of engagement ads that build your account's “mojo” and lower your lead costs
  • Understand how to create list-building ads that convert without breaking the bank
  • Get real examples of launch ads that work (and when to use them)

Grab your favorite beverage and settle in – you'll want to take notes for this strategy-packed episode that transforms Facebook ads from frustrating to profitable! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Episode Timestamps:

[00:00] – Introduction and Easter Wishes 

[05:52] – Salome's Journey and Business Background 

[07:05] – Understanding Facebook Ads Emotions 

[14:19] – Strategies for Effective Facebook Ads 

[18:09] – Building Relationships Through Ads 

[21:33] – Engagement Ads: Connecting with Your Audience 

[29:14] – List Building Ads: Growing Your Email List 

[35:47] – Launch Ads: Converting Leads into Sales 

[42:01] – Conclusion and Call to Action


📚 Resources Mentioned:

>> Facebook Ads Manager

>> Meta Business Suite

>> Instagram Stories Ads

>> The Launch Lounge Agency

>> The Launch Lounge Membership

>> Free 5-Day Facebook & Instagram Ads Training

>> Other episodes you might like: 29. Day Ten: 3 Easy Ways To Start Making Money From Your Email List Before You Even Get to Your First 1000 Subscribers

>> Other episodes you might like: 28. Day Nine: 7 Lead Magnets That Are Working Right Now

>> Other episodes you might like: 27. Day Eight: Unlock The Full Power of Facebook Live: How To Turn Your Live Video Into Audience Building Ads


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Smiling woman with long gray hair in a black blazer and pink shirt, standing against a pink background. She holds her blazer lapels, embodying the joy of discovering the perfect Facebook Ads Strategy for Course Creators.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Business, Podcast

264. Will Your Business Still Work Next Year? Let’s Talk

Discover how to future-proof your online business using the “own the racecourse” strategy without being dependent on Meta, Apple, or Google.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

263. The Boring Systems That Give Me 10x More Freedom

Discover how to create simple systems that eliminate bottlenecks without sacrificing quality, giving you 10x more freedom in your online business.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Marketing, Podcast

262. From Booked Out to CEO: How I Grew My Agency

Course creators struggling with undercharging and overworking? Discover how to transform your service business into a high-value strategic partnership clients happily invest in without sacrificing your freedom or sanity.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

261. How to Say No Without Feeling Like a Jerk

Focus on Problem/Solution Course creators struggling with overwhelm and guilt when saying no? Discover how to protect your boundaries, preserve your focus, and build your freedom empire without sacrificing what matters most.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

260. The 5-Email Welcome Series That Converts Like Crazy

Discover how to transform cold leads into eager buyers using a simple 5-email welcome sequence without overwhelming your already busy schedule.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Inspiration, Podcast

259. Still Feel Like an Imposter? Here’s How to Step Up

Discover how to overcome imposter syndrome and confidently own your expertise without endless qualifications or certifications.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person in a white robe, contemplating their next profitable online business model, holds a champagne flute filled with bubbly liquid. Their nails are painted, and the background is softly blurred with dark tones and some light streaming through a window on the left.

Business, Marketing, Podcast

258. Course, Coaching, or Membership? Pick the One That Sells

Discover how to choose between courses, coaching, and memberships with a proven framework that ensures your next offer actually sells without endless trial and error.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A person with curly hair and glasses sits on the floor in front of a laptop, raising their arms in celebration after an insightful Alt Summit session. Surrounded by a brown sofa and modern decor, the living room feels joyful and relaxed, filled with meaningful takeaways from real talk.

Business, Inspiration, Podcast

257. My Top 3 Takeaways from Alt Summit (Real Talk)

Discover how to build meaningful connections, redefine business ROI, and create intentional content without sacrificing your wellbeing.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Salome Schillack, in a pink ruffled top, reads a book on the best lead magnets for online course creators. Seated comfortably, shes surrounded by a bright setting with pink flowers blurred in the background.

Marketing, Podcast

256. The Quiz vs PDF Throwdown: What Actually Works

Discover how to choose between quizzes and PDFs to build a profitable email list without wasting time on trends that don’t work.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect