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The Three-Part Business Audit That Reveals Where Your Course Business is Actually Bleeding Money (And What To Do About It)

Your course business can look wildly successful on paper while quietly destroying your profit margins, stealing your time, and wrecking your mental health. 🚀

I've watched too many online course creators make business decisions based on incomplete data, cutting costs that actually enable their revenue while keeping offers that drain them dry. They look at total revenue and think they're winning, but they're one unexpected crisis away from everything falling apart. If you're serious about building a sustainable online courses business in 2026, this three-part audit will show you exactly where your business is thriving and where it's bleeding cash.

In this episode, I'm walking you through the exact audit system I use with my agency clients who are scaling to multi-six and seven figures. We're looking at profitability because revenue means nothing if you're bleeding money, scalability because growth that breaks you isn't real growth, and joy because what's the point of building a profitable business if it makes you miserable? This is episode five in my 12-part series on Building Your Freedom Empire, and it's where everything we've been working toward starts coming together.

“You can hit your revenue goals and still be falling apart. You can build that business like what your mentor has and be absolutely miserable.” ✨

🔥 In This Episode:

• Discover the three-part audit system that reveals which of your online courses and coaching programs are actually profitable versus just generating revenue
• Learn how to identify the fixed costs that enable your launches versus the variable costs that are draining your business resources
• Understand why that $180K launch might not be as profitable as you think when you factor in your real costs
• Master the scalability audit that shows you where YOU are the bottleneck preventing your online business from growing
• Implement the joy audit that most course creators skip—the one that determines whether you'll still be in business 10 years from now
• Find your “triple win sweet spot” where offers are profitable, scalable, AND energizing so you know exactly what to double down on in 2026

Grab your favorite coffee and settle in—you'll want to take notes for this strategic deep dive! ☕️

💚 💚 💚 

Salome

✨ If today's episode helped you, help other course creators find these strategies too! Your review helps us reach more people who need to get their knowledge into the world. Rate and review the show – when more helpers succeed, we all win. Thank you! 💫

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⏱️ Chapter Guide:

(00:00) The surprising truth about profitable launches that course creators miss—why $180K revenue doesn't mean success

(02:46) Why most online course creators confuse revenue with profitability (and how to audit what you're actually making)

(06:01) The scalability trap that keeps your online business stuck at the same revenue ceiling year after year

(15:10) The joy audit that determines whether you'll still be building your course business 10 years from now

(22:02) How to find your triple win sweet spot—where your coaching programs are profitable, scalable, AND joyful

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📚 Other episodes you might like: 

＞＞ 324. Why Your 2025 Didn’t Go As Planned (And What That Teaches You About 2026)

＞＞ 323. The Black Friday Trap: Why Discounting Might Be Costing You More Than You Think

＞＞322. The Worst Business Advice I Got and Why I’m Grateful for It Today

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

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