83. How To Sell To Complete Strangers

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Salome Schillack

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Secret Sales Formula Every Course Creator Needs to Know

Ready to turn complete strangers into eager buyers without feeling pushy or salesy? 🚀

Building an online course business can feel like you're constantly throwing content into the void, hoping something sticks. You're working hard to grow your email list and social media following, but the sales just aren't happening. If you're tired of watching others celebrate their “unicorn” launch successes while you're still trying to figure out how to convert your audience into buyers, this episode is your game-changer.

I'm breaking down my proven TOF-MOF-BOF framework that transforms cold audiences into hot buyers, and shows you exactly how to craft the right message at the right time. No more confusion about when to sell, how to sell, or why your amazing free content isn't converting into sales.

“Leads plus offer equals sales. You need leads, and then you make them an offer. It sounds very simple – and it is, if you know how to talk to your audience at the different phases of the funnel.” ✨

🔥 In This Episode:

  • Discover the simple yet powerful formula for consistent online sales
  • Master the art of moving people through your marketing funnel without feeling sleazy
  • Learn exactly what content to create for cold, warm, and hot audiences
  • Implement a scalable system for turning strangers into superfans
  • Understand why building your email list is crucial (and how to do it right!)

Grab your favorite chai latte and cozy up for this value-packed strategy session – you'll want to take notes! ☕️

💚 💚 💚 

Salome

Ready to turn your email list into a profitable asset? Join the waitlist for A-Lister and learn how to build a lucrative audience that's ready to buy! 


⏱️ Chapter Guide:

(00:00) Introduction to Selling Online: The Truth About Converting Strangers

(05:27) The Only Sales Formula You Need to Master 

(07:50) TOF-MOF-BOF: Your Complete Marketing Blueprint 

(12:02) Top of Funnel Magic: How to Capture Cold Audience Attention 

(18:14) Middle of Funnel Strategies: Building Real Relationships at Scale 

(22:04) Bottom of Funnel Success: Converting Your Warm Audience 

(27:14) Your Next Steps to Implementation


📚 Resources Mentioned:

>> The Launch Lounge A-Lister

>> Go to The Launch Lounge

>> Free 5-Day Facebook & Instagram Ads Training

>> Digital Course Academy

>> Other episodes you might like: 82. Overcoming Perfectionism To Unlock Online Success with Kimberly Samson

>> Other episodes you might like: 81. How To Quit Quitting with Lauryn Bryght

>> Other episodes you might like: 80. Choosing the Perfect Topic For Your Lead Magnet


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


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A person in a striped shirt is smiling while looking at their smartphone, perhaps discovering tips on how to sell online courses to strangers. They stand against a solid pink background, radiating enthusiasm.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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