Listen on..
Navigating Apple's Privacy Changes Without Sacrificing Your Course Sales
Is iOS 14 about to turn your course marketing data into Swiss cheese? Discover exactly what's changing and the concrete steps you need to take today! 🚀
Apple's iOS 14 update is sending waves through the online marketing world, and if you're a course creator relying on Facebook and Instagram ads to fill your funnels, you need to understand what's happening. In this episode, I cut through the confusion and walk you through exactly what these changes mean for your business.
With Facebook and Apple battling it out over user privacy, us course creators are caught in the middle. But don't panic! I'm breaking down the real impact, the myths, and giving you a clear action plan to ensure your marketing keeps delivering results despite these changes.
“This is happening FOR us, not TO us. We will be smarter marketers as a result of this change. We will lose what's not working and double down on what is.” ✨
🔥 In This Episode:
- Unpack how Apple's new opt-in privacy prompt affects your ability to track customer journeys
- Discover why you'll be limited to only 8 conversion events per domain (and what to prioritize)
- Learn how the new 7-day click attribution window impacts your launch and evergreen funnels
- Master the immediate steps to take to protect your marketing data
- Explore creative workarounds for continuing to build audiences despite these limitations
Pour yourself a cup of something strong (you might need it for this one) and grab your notebook – this episode requires your full attention! ☕️
💚 💚 💚
Salome
Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫
⏱️ Chapter Guide:
(00:00) Introduction to iOS 14 Changes and Why They Matter
(03:14) Understanding the Real Impact on Course Creators' Marketing
(06:06) The Battle Between Apple and Facebook Explained
(08:52) Historical Context: Lessons from the “Google Slap” of 2010
(12:03) The Consumer Perspective: Why Being Tracked Isn't Always Bad
(14:53) Critical Implications for Your Course Marketing
(18:10) The Three Major Changes Coming to Tracking and Data Collection
(20:56) Event Limitations: How to Choose Your 8 Critical Events
(23:48) Optimization and Targeting: Dealing with Attribution Window Changes
(27:10) Measurement Challenges and Loss of Key Demographic Data
(30:03) Your Action Plan: Domain Verification and Event Prioritization
(33:00) Future-Focused Strategies to Protect Your Marketing
(35:53) Why Email List Building Is Now More Crucial Than Ever
📚 Resources Mentioned:
>> Domain Verification Guide from Facebook
>> The Launch Lounge Membership
>> Other episodes you might like: 86. How Lucy Doubled Her Launch Results with Lucy Kelly
>> Other episodes you might like: 85. How To Build an Audience Without Selling Your Soul on Social Media
>> Other episodes you might like: 83. How To Sell To Complete Strangers
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
Rate, Review, & Follow on Apple Podcasts
“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!
Get Your First List Building Ad Up Without Wasting Money!
Free 5-Day Facebook And Instagram Ads Training
