Listen on..
The Good, The Bad, and The Real-World Launch Numbers You Need to See
Ready to peek behind the scenes of a successful online course launch and discover what actually moves the needle? 🚀
In this no-holds-barred episode, I'm pulling back the curtain and sharing the complete launch debrief of my recent A-Lister course. As course creators, we often see the highlight reels of others' launches but rarely get to see the real numbers, strategies, and even the missteps that happen along the way.
I remember how transformative it was for my own business when I first saw Denise Duffield-Thomas share her actual launch data and results. That transparency changed my entire approach to launching online courses. Today, I'm paying it forward by sharing my own launch journey – from the strategies that doubled my webinar show-up rates to the embarrassing timing mistake that put me in direct competition with a presidential inauguration!
“There's no right or wrong way to launch. Just do what you can with what you have. Show up and serve your audience.” ✨
🔥 In This Episode:
- Discover the three essential phases of a successful launch and how to maximize each one
- Learn how I spent $18,000 on ads and turned it into a highly profitable course launch
- Uncover the simple email trick that skyrocketed my open rates and webinar attendance
- Find out how I transformed my course positioning from what students need to what they actually want
- See the exact numbers behind my 7% webinar conversion rate (and why I'm aiming for 10% next time)
- Understand how one unfortunate calendar oversight impacted my final launch day results
Grab your favorite drink and a notepad – you'll want to capture these practical launch strategies you can implement right away! ☕️
💚 💚 💚
Salome
Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫
⏱️ Chapter Guide:
(00:00) Introduction to the A-Lister Launch Debrief
(05:08) The Runway Phase: Building anticipation and momentum months before launch
(16:48) The Pre-Launch Phase: The crucial 7-10 days before your conversion event
(30:07) Launch Results: Converting 7% of webinar attendees into paying customers
(35:47) What Worked: Repositioning my offer for what people want vs. what they need
(38:15) What I'll Do Differently: Bonuses, timing, and avoiding presidential inaugurations
📚 Resources Mentioned:
>> Free 5-Day Facebook & Instagram Ads Training
>> The Launch Lounge™ Membership
>> Follow The Launch Lounge on Instagram
>> Other episodes you might like: 92. Ingredients of The Perfect Launch with Louise Griffiths
>> Other episodes you might like: 91. What If They Buy? Overcoming Fear of Success
>> Other episodes you might like: 90. From $100K to $400K in 2020. What Anne Did To Scale Her Live Launches with Anne LaFollette
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).
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