94. Courses or Memberships? Which One To Choose and When

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Ultimate Decision Guide for Online Course Creators Ready to Scale

Ready to turn your expertise into the perfect digital product but stuck between creating a course or launching a membership? 🚀

If you're an online course creator feeling pulled between these two business models, you're not alone. Many coaches and consultants hit this crossroads in their journey to scale. In this episode, I break down the critical differences between courses and memberships, sharing my own rollercoaster journey with both models. You'll discover why my decision to price the Launch Lounge as a membership at $197 created unexpected challenges, and the strategic frameworks I now use to guide my clients through this pivotal business decision.

“A course gives people confidence to believe that they can do it. It provides foundational knowledge, but you're not there to support and hold their hand forever as they implement.” ✨

🔥 In This Episode:

  • Uncover the five crucial questions to determine if your business idea works better as a course or membership
  • Discover how your personal energy management style directly impacts which model will be more sustainable for you
  • Learn why your revenue goals and content creation capacity should influence your business model choice
  • Explore how to leverage founding members to co-create content that perfectly matches what your audience needs
  • Implement a strategic framework for transitioning between models if your first choice isn't working

Grab your favorite drink and settle in for this strategic deep-dive that will finally give you clarity on which model is right for your business! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Chapter Guide:

(00:00) Introduction to the course vs. membership dilemma 

(07:19) Understanding the fundamental differences between courses and memberships 

(12:10) The five key considerations to guide your decision 

(20:13) My strategic framework for successfully transitioning between models


📚 Resources Mentioned:

>> The Launch Lounge A-Lister

>> The Launch Lounge™ Membership

>> Digital Course Academy by Amy Porterfield

>> Stu McLaren's Tribe

>> The Life Coach School Membership

>> Other episodes you might like: 93. Launch Debrief: Our Recent A-Lister Launch Unpacked

>> Other episodes you might like: 91. What If They Buy? Overcoming Fear of Success

>> Other episodes you might like: 90. From $100K to $400K in 2020. What Anne Did To Scale Her Live Launches with Anne LaFollette


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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A woman with short blonde hair, wearing a cream sweater and socks, sits on the floor typing on her laptop, researching courses vs memberships for online entrepreneurs. A small dog sits beside her, and a cup rests on the floor. The scene is bright, illuminated by a large window in the background.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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