90. From $100K to $400K in 2020. What Anne Did To Scale Her Live Launches with Anne LaFollette

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Salome Schillack

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I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

How a Corporate VP Turned Her Creative Passion into a Thriving Online Course Business at 63

Ready to turn your creative skills into a profitable online course business? This episode will show you exactly how it's done! 🚀

Meet Anne LaFollette, who at age 55 went from losing her corporate VP position to building a $427K online course business teaching surface pattern design. Her story proves that it's never too late to reinvent yourself and create the business of your dreams.

Anne shares how she scaled her course from $11.5K in her first launch to multiple six-figure launches, all while maintaining deep connections with her community.

“No one can take this business away from me. It gets me out of bed in the morning with a spring in my step and joy in my heart because I'm going to be able to spend time with these amazing women around the globe who are so incredibly talented and help them be successful in their own right.” ✨

🔥 In This Episode:

  • Transform a creative passion into a profitable online course business.
  • Scale from an $11.5K first launch to consistent six-figure launches.
  • Build a thriving global community while maintaining personal connections.
  • Navigate tech challenges and launches during uncertain times.
  • Create success on your own terms, regardless of age or experience.

Grab your favorite beverage and settle in for this inspiring conversation that proves it's never too late to create the business of your dreams! ☕️

💚 💚 💚 

Salome

Ready to start your own course creation journey? Join the waitlist for Anne's popular “From Doodles to Dollars” program.💫


⏱️ Episode Timestamps:

[00:00] – Introduction to Anne's Journey 

[05:08] – Reinventing After Corporate Life 

[10:11] – Discovering Surface Pattern Design

[14:48] – Launching the Pattern Design Academy 

[19:57] – Building a Community and Engaging with Students 

[24:59] – Navigating Challenges in 2020 

[30:03] – Scaling Success and Future Goals


📚 Resources Mentioned:

>> Pattern Design Academy – Anne's signature 8-week course

>> From Doodles to Dollars – Free mini-course

>> Adobe Illustrator – Essential software for surface pattern design

>> Other episodes you might like:  204. Mastering Webinars: How to Stay Profitable in 2024

>> Other episodes you might like: 219. Evergreen or Live Launch? Choose Your Perfect Path to $100K

>> Other episodes you might like: 221. The Hidden Truth About Live Launches: Breaking Free from the Feast or Famine Cycle


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Five people, from shoulders to knees, each holding a device: a laptop, tablets, and smartphones. Theyre casually dressed in jeans and light tops, exuding a laid-back vibe as they stand and sit on stools against a white background—ready to dive into their course launch strategy.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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