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How a Luxury Design Firm Built a Multi 6-Figure Online Course Empire

Ready to turn your expertise into a thriving online course without sacrificing your existing business? 🚀

Ever wonder how successful service providers transition into the course creation world? In this value-packed episode, Sarah Cates of House of Funk shares their incredible journey from running a luxury interior design firm to building a multi 6-figure online course business. You'll discover how they turned their Wednesday wine chats into a powerful lead generation system, launched during the uncertainty of 2020, and scaled to consistent 6-figure launches – all while maintaining their high-end design practice.

This conversation is perfect for service providers who dream of expanding their impact through courses but worry about juggling it all. Sarah reveals how they managed the transition, overcame their fear of ads, and built a sustainable system for growth.

“We had no email list… we pivoted our live show and started targeting interior designers, creating lead magnets… and we launched in March 2020 to a list of less than a thousand and still hit six figures!” ✨

🔥 In This Episode:

• Transform your expertise into a scalable online course (even with no course creation experience)
• Build an engaged audience through strategic content that naturally leads to sales
• Navigate the transition from service provider to course creator without sacrificing your main business
• Scale your launches with smart marketing strategies and paid ads
• Create a customer journey that turns followers into eager buyers

Grab your favorite chai latte and join us for this inspiring conversation about building a freedom-based business your way! ☕️

💚 💚 💚 

Salome

Ready to turn your expertise into a profitable online course? Join The Launch Lounge waitlist and get instant access to our free module on creating your signature customer journey.

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⏱️ Episode Timestamps:

[00:00] – Introduction to Sarah Cates and House of Funk 

[01:54] – The Journey into Online Courses 

[06:04] – First Launch Success and Lessons Learned 

[09:49] – Ad Strategy and Marketing Decisions 

[15:58] – Building a Customer Journey 

[20:13] – Innovative Launch Strategies 

[24:03] – The Importance of Free Content 

[27:53] – Future Plans and Growth 

[31:45] – Conclusion and Key Takeaways

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📚 Resources Mentioned:

>> House of Funk Website: houseoffunk.com

>> The Interior Design Standard: interiordesignstandard.com

>> Instagram: @houseoffunkdesign

>> Digital Course Academy by Amy Porterfield

>> Other episodes you might like: 180. Lessons From 10 Years As An Entrepreneur

>> Other episodes you might like: 183. Self-Care Rituals That Increase Productivity and Give You More Joy

>> Other episodes you might like: 190. How Course Creators Really Make Money Online

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!

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