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Stop Obsessing Over the Wrong Numbers and Start Measuring What Actually Matters

Tired of throwing money at Facebook and Instagram ads without knowing if they're really working? 🚀 In this episode, Salome reveals the only three metrics course creators actually need to master in 2025 (and why ROAS isn't one of them!)

If you've been feeling overwhelmed by all the conflicting ads advice out there, you're not alone. Most ads managers are giving course creators metrics designed for e-commerce – but building relationships through courses and programs is a completely different game. Today, we're breaking down exactly what numbers you should be tracking to build a profitable, sustainable online course business.

“Course creators play the long game. Measure what matters for the marathon, not the sprint.” ✨

🔥 In This Episode:

• Discover why CPMs matter more than ever (and the potential TikTok impact that could change everything).
• Learn the one click-through rate that actually predicts your success.
• Master the exact conversion rates you should aim for and how to fix them if you're missing the mark.
• Understand why relationship-building metrics matter more than quick-sale numbers for course creators.

Grab your favorite morning beverage and cozy up for this strategy-packed episode that will transform how you look at your ad metrics! ☕️

💚 💚 💚 

Salome

Ready to master your ad metrics? Take our free 5-minute assessment to see if you're ready to start running profitable ads at thelaunchlounge.com/readyforads. 

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⏱️ Episode Timestamps:

[00:00] – Introduction to Effective Ad Metrics 

[03:03] – Understanding CPM: The Key Metric 

[05:49] – The Importance of Click-Through Rates 

[08:50] – Landing Page Conversion Rates Explained 

[11:46] – Building Relationships Over Transactions 

[15:12] – Conclusion and Call to Action

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📚 Resources Mentioned:

>> Episode 222: Turn Your Expertise Into Sales: The Facebook Ads Blueprint

>> Free 5-Day Facebook and Instagram Ads Training: thelaunchlounge.com/getmyadup

>> Email: podcast@thelaunchlounge.com

>> Other episodes you might like: 229. Meta Ads 2025: 3 Changes That Will Make or Break You

>> Other episodes you might like: 226. The 9 Facebook Ad Mistakes Costing You Course Sales

>> Other episodes you might like: 225. Stop Wasting Ad Money: When to Refresh Your Creatives

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🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️

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“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

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