51. Launch Debrief: Everything That Worked and That Didn’t Work During Our A-Lister Launch

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Raw, Unfiltered Launch Insights That Most Course Creators Won't Share

Ready to see what a real course launch looks like – complete with the wins, the struggles, and all the messy bits in between? 🚀

Ever feel like everyone else's launches are picture perfect while yours feel like beautiful chaos? You're not alone! In this totally transparent episode, I'm lifting the curtain on our recent A-Lister launch to show you what really happens behind the scenes of a course launch. From expensive webinar registrations to surprisingly high conversion rates, I'm sharing every detail so you can learn from our experience.

No more comparing your behind-the-scenes to everyone else's highlight reel. This is the raw, unfiltered truth about what it takes to launch an online course in today's market – complete with real numbers, actual results, and the invaluable lessons we learned along the way.

“In marketing, everything is feedback from the market. And if a launch didn't go as you hoped it would, then that just means that you need to take that feedback on board.” ✨

🔥 In This Episode:

  • Discover the exact ad spend and results from each phase of our launch ($3,255 on list building alone!)
  • Learn why our “too cute too fast” marketing approach backfired with cold audiences
  • Understand the three crucial phases of any successful launch and how they work together
  • See how our warm audience significantly outperformed cold traffic (76% of sales came from warm leads!)
  • Get the real story behind our 17 total sales and $18,619 in revenue

Grab your favorite beverage and join me for this super honest deep-dive into what launching really looks like. Warning: Contains actual numbers, real struggles, and zero sugar-coating! ☕️

💚 💚 💚 

Salome

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days – No Money Wasted, No Tech Headaches – Get the FREE Training HERE.💫


⏱️ Episode Timestamps:

[00:00] – Introduction and why transparency matters 

[05:05] – My journey from ads manager to course creator 

[09:51] – Breaking down the three phases of our launch 

[15:09] – List building results and costs 

[19:47] – Webinar ad performance deep-dive 

[24:53] – Registration and show-up rate analysis 

[29:58] – Sales results and revenue breakdown 

[35:10] – Customer behavior insights 

[39:58] – Key takeaways and future strategy


📚 Resources Mentioned:

>> Free 5-Day Facebook & Instagram Ads Training

>> The Launch Lounge A-Lister

>> Episode 02. How To Get Started With Facebook Ads Without Wasting Your Money

>> Episode 13. The Easiest Ad You Can Create Today

>> Other episodes you might like: 50. What’s Working Well During COVID-19

>> Other episodes you might like: 49. Scaling Your Business: 12 Month Ads Calendar to Grow Your Business Faster

>> Other episodes you might like: 48. The Two Numbers That Indicate Success In Your Launch


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack with curly hair, wearing a green and white striped top, is smiling at a smartphone. A microphone rests on the desk beside them, surrounded by books and a small plant, as they eagerly anticipate the results breakdown of their online course launch.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Business, Podcast

297. Is AI the Funnel Builder of the Future?

Discover why step-by-step is dead and what deep scaling strategy works for profitable growth.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

296. Seasonal Sales Slumps. How to Thrive When Everyone Else Slows Down

Discover how to turn slow periods into growth opportunities using proven strategies without panic.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

295. Finding the Hidden Profit in Your Business with Jamie Trull

Discover how to keep more money without raising prices using proven profit strategies for online businesses.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

294. Is My List Burnt Out? How to Know

Discover how to revive unengaged subscribers using proven re-engagement strategies without wasting ad spend.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

293. Do It Once, Then Hand It to Your VA: An Easy Guide

Learn the 3-step delegation framework that helps you buy back 35+ hours per week using virtual assistants.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

292. Hiring a Coach? Here’s the Pitfalls to Avoid

Discover how to avoid the 6 red flags that waste thousands without getting real business results.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

291. Using AI to Develop Your Brand Voice Guide for Easy Content Creation

Discover how to train ChatGPT and Claude to write content in your authentic brand voice.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Ads, Podcast

290. When NOT to Run Ads

Discover when NOT to run Meta ads and avoid expensive mistakes that drain your budget without results.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

289. Which Social Platforms Should You Really Be On?

Learn which platforms actually build email lists and drive sales without burnout.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect