141. Your Course or Your Email List – Which One To Build First

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Secret Strategy Course Creators Need to Avoid Launching to Crickets

Ready to stop the content creation burnout cycle and start making money while you build your audience? 🚀

Have you ever wondered if you should pour months into creating your course first or focus on building that email list instead? It's the chicken-or-egg dilemma that keeps so many course creators stuck in perpetual preparation mode. The truth is, launching your perfectly-crafted course to an empty room is like Bon Jovi landing in a helicopter to perform at an empty stadium (yes, there's a story about that in this episode!).

I've dried the tears of too many online experts who spent thousands building a course only to launch to crickets. The good news? There's a smarter pathway that helps you build your audience AND start making money right away – no finished course required! In this episode, I break down the exact strategy that my most successful Launch Lounge members use to grow their email lists while generating revenue from day one.

“Your social media is purely there for you to build a relationship with people and then move them off of social media. That is your number one goal.” ✨

🔥 In This Episode:

  • Discover why waiting to finish your course before making offers is costing you precious momentum and revenue
  • Master the $5 per day engagement ad strategy that grows your audience faster than organic social media ever could
  • Create irresistible lead magnets that convert casual followers into eager subscribers who can't wait to buy from you
  • Implement the “golden thread” technique that turns free offer takers into paying customers within minutes
  • Learn how to make money from your thank you page even before your course is fully created

Grab your favorite coffee and notebook – this episode is packed with actionable steps you can implement today! ☕️

💚 💚 💚 

Salome

Ready to master this complete system? Join The Launch Lounge A-Lister waitlist for special bonuses when doors open.


⏱️ Episode Timestamps:

(00:00) Introduction: Course vs. Email List – Which comes first? 

(02:15) The Bon Jovi concert story and why audience matters 

(07:02) Why social media followers don't equal buyers (and what to do instead) 

(12:01) Simple engagement ad strategy to warm up cold audiences 

(18:08) Creating lead magnets that convert (with real examples) 

(22:35) The “golden thread” technique to connect your free and paid offers 

(25:40) Using your thank you page to start making money immediately 

(27:01) My “foundation quiz” story and how it turned me into a lifetime customer 

(33:15) How to join A-Lister and learn this complete system 

(38:15) Final thoughts on building your audience first


📚 Resources Mentioned:

>> Episode #79: How to Get Started with Facebook Ads Without Wasting Your Money

>> A-Lister Waitlist – Get Special Bonuses

>> Go to The Launch Lounge

>> Other episodes you might like: 140. Rookie Mistakes New List Builders Make and What To Do Instead

>> Other episodes you might like: 139. Design Your Office To Match Your Dreams with Maria Husch

>> Other episodes you might like: 137. Best of the Best from The Launch Lounge Live Sessions


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Get Your First List Building Ad Up Without Wasting Money!

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We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A person sitting on a white couch using a laptop, wearing a white shirt and blue jeans, likely building their first email list. An open book is beside them, illuminated by soft, natural lighting.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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