141. Your Course or Your Email List – Which One To Build First

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

The Secret Strategy Course Creators Need to Avoid Launching to Crickets

Ready to stop the content creation burnout cycle and start making money while you build your audience? 🚀

Have you ever wondered if you should pour months into creating your course first or focus on building that email list instead? It's the chicken-or-egg dilemma that keeps so many course creators stuck in perpetual preparation mode. The truth is, launching your perfectly-crafted course to an empty room is like Bon Jovi landing in a helicopter to perform at an empty stadium (yes, there's a story about that in this episode!).

I've dried the tears of too many online experts who spent thousands building a course only to launch to crickets. The good news? There's a smarter pathway that helps you build your audience AND start making money right away – no finished course required! In this episode, I break down the exact strategy that my most successful Launch Lounge members use to grow their email lists while generating revenue from day one.

“Your social media is purely there for you to build a relationship with people and then move them off of social media. That is your number one goal.” ✨

🔥 In This Episode:

  • Discover why waiting to finish your course before making offers is costing you precious momentum and revenue
  • Master the $5 per day engagement ad strategy that grows your audience faster than organic social media ever could
  • Create irresistible lead magnets that convert casual followers into eager subscribers who can't wait to buy from you
  • Implement the “golden thread” technique that turns free offer takers into paying customers within minutes
  • Learn how to make money from your thank you page even before your course is fully created

Grab your favorite coffee and notebook – this episode is packed with actionable steps you can implement today! ☕️

💚 💚 💚 

Salome

Ready to master this complete system? Join The Launch Lounge A-Lister waitlist for special bonuses when doors open.


⏱️ Episode Timestamps:

(00:00) Introduction: Course vs. Email List – Which comes first? 

(02:15) The Bon Jovi concert story and why audience matters 

(07:02) Why social media followers don't equal buyers (and what to do instead) 

(12:01) Simple engagement ad strategy to warm up cold audiences 

(18:08) Creating lead magnets that convert (with real examples) 

(22:35) The “golden thread” technique to connect your free and paid offers 

(25:40) Using your thank you page to start making money immediately 

(27:01) My “foundation quiz” story and how it turned me into a lifetime customer 

(33:15) How to join A-Lister and learn this complete system 

(38:15) Final thoughts on building your audience first


📚 Resources Mentioned:

>> Episode #79: How to Get Started with Facebook Ads Without Wasting Your Money

>> A-Lister Waitlist – Get Special Bonuses

>> Go to The Launch Lounge

>> Other episodes you might like: 140. Rookie Mistakes New List Builders Make and What To Do Instead

>> Other episodes you might like: 139. Design Your Office To Match Your Dreams with Maria Husch

>> Other episodes you might like: 137. Best of the Best from The Launch Lounge Live Sessions


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A person sitting on a white couch using a laptop, wearing a white shirt and blue jeans, likely building their first email list. An open book is beside them, illuminated by soft, natural lighting.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Launching, Podcast

267. Under 1K Subscribers? You Can Still Crush Your Launch

Discover how to crush your launch with under 1K subscribers using the 3-part framework that prioritizes audience temperature over size.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

266. Why You Should Delete Email Subscribers (Yes, Really)

Discover how to increase engagement and conversions by strategically cleaning your email list without losing valuable subscribers.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Launching, Podcast

265. Double the Offers, Not the Burnout: My Stacked Launch Plan

Discover how to double your launch revenue using the stacked launch strategy without creating more content or extending your timeline.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

264. Will Your Business Still Work Next Year? Let’s Talk

Discover how to future-proof your online business using the “own the racecourse” strategy without being dependent on Meta, Apple, or Google.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

263. The Boring Systems That Give Me 10x More Freedom

Discover how to create simple systems that eliminate bottlenecks without sacrificing quality, giving you 10x more freedom in your online business.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Marketing, Podcast

262. From Booked Out to CEO: How I Grew My Agency

Course creators struggling with undercharging and overworking? Discover how to transform your service business into a high-value strategic partnership clients happily invest in without sacrificing your freedom or sanity.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

261. How to Say No Without Feeling Like a Jerk

Focus on Problem/Solution Course creators struggling with overwhelm and guilt when saying no? Discover how to protect your boundaries, preserve your focus, and build your freedom empire without sacrificing what matters most.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

260. The 5-Email Welcome Series That Converts Like Crazy

Discover how to transform cold leads into eager buyers using a simple 5-email welcome sequence without overwhelming your already busy schedule.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Inspiration, Podcast

259. Still Feel Like an Imposter? Here’s How to Step Up

Discover how to overcome imposter syndrome and confidently own your expertise without endless qualifications or certifications.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect