224. Scale Beyond 1:1: When to Switch from Coaching to Courses

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Salome Schillack

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I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Your Strategic Guide to Making the Leap from Coaching to Course Creation

Ready to turn your successful coaching practice into a scalable course business without sacrificing your existing income? 🚀

That scary moment when you're considering the leap from one-on-one coaching to courses feels a lot like Neo's choice in The Matrix. Do you take the comfortable blue pill and stick with your proven coaching business, or risk the red pill of course creation?

But here's the truth that most “passive income” experts won't tell you: if you don't have a steady stream of leads in your coaching business right now, creating a course might actually be the worst thing you could do. Today's episode reveals why having “too many” leads isn't actually a problem – it's your golden ticket to successful scaling.

“A business really is just a series of problems. Getting leads is your first problem… Once you've solved the leads problem, your next problem is the sales problem. That is the next problem.” ✨

🔥 In This Episode:

  • Discover why automated lead generation must come before course creation.
  • Master the strategic approach to building a bridge between 1:1 work and courses.
  • Learn how to leverage your coaching waitlist as powerful social proof.
  • Uncover the exact indicators that show you've hit the course creation sweet spot.

Grab your favorite chai latte and settle in – you'll want to take notes for this strategic scaling session! ☕️

💚 💚 💚 

Salome

👉 Ready to make your transition from coaching to courses? Download my First $10K Course Launch Guide at thelaunchlounge.com/10K.


⏱️ Episode Timestamps:

[00:00] – Introduction and Thanksgiving Greetings 

[02:42] – The Transition from Coaching to Courses 

[04:05] – The Leads Reality Check 

[14:32] – Identifying the Course Creation Sweet Spot 

[19:00] – Building Authority with a Waitlist


📚 Resources Mentioned:

>> First $10K Course Launch Guide: thelaunchlounge.com/10K

>> Share one thing you wish you could learn to make lead generation and list building easier for you. Leave us a message: thelaunchlounge.com/talk

>> On the Blog: Stop Losing Meta Ad Sales: Your 2025 Guide to Privacy Changes & Conversion Tracking

>> Other episodes you might like: 221. The Hidden Truth About Live Launches: Breaking Free from the Feast or Famine Cycle

>> Other episodes you might like: 222. Turn Your Expertise Into Sales: The Facebook Ads Blueprint

>> Other episodes you might like: 223. Email List vs Social: Which Actually Makes More Mone


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Mtillie in Sweden

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A person in a white outfit and straw hat sits by the pool, contemplating how to transition from coaching to courses. Nearby, a smartphone, closed book, and sunglasses rest by their side as sunlight dances on the rippling water.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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