226. The 9 Facebook Ad Mistakes Costing You Course Sales

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Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

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Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Throwing Money Into the Facebook Ads Black Hole and Start Making Bank from Your Ads

Ready to finally understand why your Facebook ads aren't converting and fix the real problems holding back your course sales? 🚀

If you're tired of watching your ad spend drain away with little to show for it, you're not alone. Many course creators pour their hearts (and wallets) into Facebook ads, only to feel like they're throwing money into a black hole. 

But here's the thing – it's usually not your ads that are the problem. In this value-packed episode, I'm sharing the nine most common Facebook ad challenges I see course creators face and, more importantly, exactly how to fix them.

The best part? 

These solutions aren't complicated tech strategies that require a PhD in digital marketing. They're practical fixes you can implement right away, even if you're just getting started with ads.

“It is not you and it is not your course and it is not your ads. Most likely it is just a few simple tweaks that need to be made to your ad strategy.” ✨

🔥 In This Episode:

  • Discover how to track whether your ad spend is actually making you money (even months later)
  • Learn which ad metrics actually matter and which ones you can safely ignore
  • Master the simple targeting trick that gives Facebook's algorithm room to find your perfect students
  • Understand the right budget to start with (hint: it's not the $100/day Meta recommends)
  • Implement the one simple tracking technique that will make future-you incredibly grateful

Grab your favorite beverage (maybe something stronger than coffee if you've been struggling with ads!) and let's turn those Facebook ad frustrations into “cha-ching” notifications! ☕️

💚 💚 💚 

Salome

👉 Ready to master your Facebook ads strategy? Download my free “Your First $10K Course Launch” guide at thelaunchlounge.com/10k.


⏱️ Episode Timestamps:

[00:00] – Introduction 

[03:06] – Understanding the Importance of Effective Ads 

[05:50] – Common Mistakes in Facebook Advertising 

[11:51] – Strategies for Successful Ad Campaigns 

[18:09] – Maintaining Consistency in List Building 

[20:56] – Conclusion and Next Steps


📚 Resources Mentioned:

>> Your First $10K Course Launch Guide: thelaunchlounge.com/10k

>> Share one thing you wish you could learn to make lead generation and list building easier for you. Leave us a message: thelaunchlounge.com/talk

>> Other episodes you might like: 225. Stop Wasting Ad Money: When to Refresh Your Creatives

>> Other episodes you might like: 222. Turn Your Expertise Into Sales: The Facebook Ads Blueprint

>> Other episodes you might like: 220. Meta’s New Targeting: What Course Creators Must Know Now

>> On the Blog: Stop Losing Meta Ad Sales: Your 2025 Guide to Privacy Changes & Conversion Tracking


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack with wavy hair sits on stairs, smiling and holding a cup. She wears a pink ruffled top and red pants, embodying the vibrant energy of optimizing Facebook ads for course creators. The background is bright and minimalistic.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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