233. Evergreen Webinars: Why 2–5% Conversions Mean You’re Winning

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Turn Your Evergreen Webinar Into a Consistent Revenue Machine

Ready to transform your evergreen webinar from a frustrating money pit into a reliable revenue engine? Discover why those “disappointing” 2-5% conversion rates might actually be the foundation of your seven-figure business! 🚀

If you're like many course creators scaling beyond $100K, you've probably felt the sting of “underperforming” evergreen webinars. But what if those seemingly low conversion rates are actually hiding a goldmine of opportunity? In this episode, I'm pulling back the curtain on why chasing unrealistic conversion rates could be killing your evergreen dreams – and what numbers you should actually be celebrating.

The truth about evergreen success isn't what most people think. Rather than focusing on massive conversion spikes, I'll show you why consistent, sustainable growth through “lower” conversion rates could be your ticket to true scalability and freedom in your business.

“2% of forever beats 20% of once off. That's why we love Evergreen.” ✨

🔥 In This Episode:

  • Uncover why comparing evergreen conversion rates to live launch numbers is a dangerous trap
  • Discover the real metrics that matter for sustainable evergreen success
  • Learn how to optimize your funnel for long-term profitability instead of short-term wins
  • Master the balance between lead costs and course pricing for maximum ROI
  • Transform your mindset about what “good” conversion rates really look like

Grab your coffee (or champagne – it is New Year's Eve after all!) and let's dive into the numbers that could transform your business in 2025! ☕️

💚 💚 💚 

Salome

Ready to turn your expertise into consistent revenue? Download my free guide “Your First $10K Course Launch” at thelaunchlounge.com/10k.


⏱️ Episode Timestamps:

[00:00] – Introduction to Evergreen Webinars 

[01:22] – Understanding the Numbers Game

[09:11] – Why 2-5% Conversion Rates are Winning 

[14:48] – Building a Sustainable Evergreen Funnel


📚 Resources Mentioned:

>> Ryan Deiss

>> The Launch Lounge Podcast

>> The Launch Lounge™ First $10K Course Guide: thelaunchlounge.com/10k

>> Other episodes you might like: Episode 223: Email List vs Social: Which Actually Makes More Money

>> Other episodes you might like: Episode 219: Evergreen or Live Launch? Choose Your Perfect Path to $100K

>> Other episodes you might like: Episode 204: Mastering Webinars: How to Stay Profitable in 2024


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

A woman in a white off-shoulder top holds a product, smiling at the camera while recording an evergreen webinar. The background features colorful pennants, a hat, and a potted plant. A table in front of her displays various cosmetics, enhancing her contents conversion rates.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

Business, Podcast

283. Passive Income Streams: Reality vs. Myth

Discover why “set it and forget it” funnels fail and what actually builds sustainable revenue.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Inspiration, Podcast

282. She Turned Her Pain Into Her Freedom Empire With Laura Furiosi

Discover how Laura built a 7-figure business from divorce expertise without perfect marketing skills.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Conversion, Podcast

281. How I’m Using AI to Create HOT Offers for Clients

Discover how AI creates hot offers that increased one client’s sales by 33% in this episode.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

280. Boost Your Cashflow With Upsells and Downsells

Discover how to add 30-50% more sales using proven upsell and downsell strategies.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

279. One Big Course or Many Smaller Ones? Here’s How to Know

Discover the strategic framework that scales to 6-figures without burnout.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

278. Get the Media to Talk About You (Without Hiring a PR Firm) with Julie Cole

Discover how Julie Cole built media credibility for her online business without hiring expensive PR firms.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Business, Podcast

277. I’m Breaking Up With ActiveCampaign – Here’s Why and What I’m Doing Instead

Course creators struggling with ActiveCampaign price hikes? Discover how to evaluate email marketing alternatives and make brave tech decisions for your business.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Marketing, Podcast

276. Can You Make Money from Writing a Book

Discover how to turn a book into a powerful business asset that attracts dream clients without relying on royalties alone.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Launching, Podcast

275. Launch Ads Bombed – Here’s Your Unconventional Comeback Plan

Discover how to diagnose what really went wrong and create your comeback plan without starting over or burning your business down.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect