233. Evergreen Webinars: Why 2–5% Conversions Mean You’re Winning

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Salome Schillack

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Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

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FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Turn Your Evergreen Webinar Into a Consistent Revenue Machine

Ready to transform your evergreen webinar from a frustrating money pit into a reliable revenue engine? Discover why those “disappointing” 2-5% conversion rates might actually be the foundation of your seven-figure business! 🚀

If you're like many course creators scaling beyond $100K, you've probably felt the sting of “underperforming” evergreen webinars. But what if those seemingly low conversion rates are actually hiding a goldmine of opportunity? In this episode, I'm pulling back the curtain on why chasing unrealistic conversion rates could be killing your evergreen dreams – and what numbers you should actually be celebrating.

The truth about evergreen success isn't what most people think. Rather than focusing on massive conversion spikes, I'll show you why consistent, sustainable growth through “lower” conversion rates could be your ticket to true scalability and freedom in your business.

“2% of forever beats 20% of once off. That's why we love Evergreen.” ✨

🔥 In This Episode:

  • Uncover why comparing evergreen conversion rates to live launch numbers is a dangerous trap
  • Discover the real metrics that matter for sustainable evergreen success
  • Learn how to optimize your funnel for long-term profitability instead of short-term wins
  • Master the balance between lead costs and course pricing for maximum ROI
  • Transform your mindset about what “good” conversion rates really look like

Grab your coffee (or champagne – it is New Year's Eve after all!) and let's dive into the numbers that could transform your business in 2025! ☕️

💚 💚 💚 

Salome

Ready to turn your expertise into consistent revenue? Download my free guide “Your First $10K Course Launch” at thelaunchlounge.com/10k.


⏱️ Episode Timestamps:

[00:00] – Introduction to Evergreen Webinars 

[01:22] – Understanding the Numbers Game

[09:11] – Why 2-5% Conversion Rates are Winning 

[14:48] – Building a Sustainable Evergreen Funnel


📚 Resources Mentioned:

>> Ryan Deiss

>> The Launch Lounge Podcast

>> The Launch Lounge™ First $10K Course Guide: thelaunchlounge.com/10k

>> Other episodes you might like: Episode 223: Email List vs Social: Which Actually Makes More Money

>> Other episodes you might like: Episode 219: Evergreen or Live Launch? Choose Your Perfect Path to $100K

>> Other episodes you might like: Episode 204: Mastering Webinars: How to Stay Profitable in 2024


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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A woman in a white off-shoulder top holds a product, smiling at the camera while recording an evergreen webinar. The background features colorful pennants, a hat, and a potted plant. A table in front of her displays various cosmetics, enhancing her contents conversion rates.

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Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

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