96. 3 Ways to Make Money With a Small Email List

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Salome Schillack

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follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

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Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

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Turn Your Knowledge Into Income Before Building a Massive Audience

Think you need thousands of subscribers to start making real money in your online course business? Think again! 🚀

If you're like many course creators, you've been told that “the money is in the list” so many times that you might be waiting until you hit some magical subscriber number before launching your offer. But here's the truth: you can start generating revenue with the audience you have right now, even if it's tiny.

In this episode, I'm sharing the exact strategies I used to generate almost half a million dollars in a year before I ever built a substantial email list. Plus, I'll reveal how some of my clients and colleagues are creating consistent income streams with creative audience-building approaches that don't depend on massive subscriber counts.

“The secret to making money online is to build an audience and to make them an offer. If you have an audience and you're consistently making them offers, then you should be making money.” ✨

🔥 In This Episode:

  • Discover why waiting for a large email list could be holding your business back unnecessarily
  • Explore how to leverage content curation as a monetization strategy (even if the original content is free)
  • Learn how to identify your unique “superpower platform” where your audience naturally engages with you
  • Uncover the surprising reason people will pay for information you've been giving away for free
  • Get inspired by real examples of course creators who built profitable businesses without large email lists

Grab your favorite coffee and join me for this myth-busting episode that might just change how you think about monetizing your expertise! ☕️

💚 💚 💚 

Salome

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫


⏱️ Chapter Guide:

(00:00) Introduction and exciting 100th episode celebration announcement

(02:49) Why building an email list matters (but why you shouldn't wait for one) 

(06:43) The foundational formula: audience + offers = revenue 

(09:54) Case Study #1: How the Astro Twins monetize recurring website visitors 

(12:15) Case Study #2: Turning expert interviews into a profitable curated membership 

(17:23) Case Study #3: Using Facebook Lives to create $100K launches with zero ads 

(19:45) BONUS Strategy: Converting free Facebook groups into paid memberships 

(22:55) Identifying your unique content superpower and next steps


📚 Resources Mentioned:

>> Astrostyle.com – The Astro Twins website example

>> The Hustle and Flowchart Podcast – Podcast featuring expert interviews

>> Follow The Launch Lounge on Instagram

>> Other episodes you might like: 90. From $100K to $400K in 2020. What Anne Did To Scale Her Live Launches with Anne LaFollette

>> Other episodes you might like: 89. Unlock Abundance to Create More Profit and More Freedom in Your Business

>> Other episodes you might like: 86. How Lucy Doubled Her Launch Results with Lucy Kelly


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


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A person relaxes on a pink inflatable ring in the water, working on a laptop. They wear white sunglasses and a white swimsuit, suggesting that even here, their mind is on how to make money with a small email list. With one hand raised to their lips as if sipping a drink, the water around them is clear and calm.

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Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

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I'm Salome

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