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The Ultimate Decision Guide for Online Course Creators Ready to Scale
Ready to turn your expertise into the perfect digital product but stuck between creating a course or launching a membership? 🚀
If you're an online course creator feeling pulled between these two business models, you're not alone. Many coaches and consultants hit this crossroads in their journey to scale. In this episode, I break down the critical differences between courses and memberships, sharing my own rollercoaster journey with both models. You'll discover why my decision to price the Launch Lounge as a membership at $197 created unexpected challenges, and the strategic frameworks I now use to guide my clients through this pivotal business decision.
“A course gives people confidence to believe that they can do it. It provides foundational knowledge, but you're not there to support and hold their hand forever as they implement.” ✨
🔥 In This Episode:
- Uncover the five crucial questions to determine if your business idea works better as a course or membership
- Discover how your personal energy management style directly impacts which model will be more sustainable for you
- Learn why your revenue goals and content creation capacity should influence your business model choice
- Explore how to leverage founding members to co-create content that perfectly matches what your audience needs
- Implement a strategic framework for transitioning between models if your first choice isn't working
Grab your favorite drink and settle in for this strategic deep-dive that will finally give you clarity on which model is right for your business! ☕️
💚 💚 💚
Salome
Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫
⏱️ Chapter Guide:
(00:00) Introduction to the course vs. membership dilemma
(07:19) Understanding the fundamental differences between courses and memberships
(12:10) The five key considerations to guide your decision
(20:13) My strategic framework for successfully transitioning between models
📚 Resources Mentioned:
>> The Launch Lounge™ Membership
>> Digital Course Academy by Amy Porterfield
>> The Life Coach School Membership
>> Other episodes you might like: 93. Launch Debrief: Our Recent A-Lister Launch Unpacked
>> Other episodes you might like: 91. What If They Buy? Overcoming Fear of Success
>> Other episodes you might like: 90. From $100K to $400K in 2020. What Anne Did To Scale Her Live Launches with Anne LaFollette
🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️
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“Valuable and funny! ★★★★★
I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”
Mtillie in Sweden
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