05. 10 Key Questions to Ask Before Your Next Live Launch – Part 1

posted by:

Salome Schillack

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Discover The Gap In Your Online Course Marketing And Unlock Its Full Earning Potential

Take The Most-Profitable
Course Quiz

Take The Quiz

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Your First $10K Online Course Launch

A Step-By-Step Guide To Launching Your Online Course Profitably The First Time

Sign Me Up

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Get Your First List Building Ad Up Without Wasting Time Or Money

Get Started

FREE Facebook and Instagram Ads Training

follow @the_launch_lounge

I love helping course creators advertise and market their courses well!

I created The Launch Lounge to provide training and coaching resources to help you master marketing so you can make a global impact, build a highly profitable business, and live life on your own terms.

Hi, I'm Salome

Listen on..

APPLE PODCASTS | SPOTIFY

Stop Guessing, Start Planning: Your Pre-Launch Strategy Guide

Ready to turn your next course launch from a stress-fest into a strategic success? 🚀

Tired of throwing spaghetti at the wall and hoping something sticks during your launches? If you're nodding your head (while probably sipping that chai latte), you're not alone. As course creators, we often jump into launches without really thinking through the critical elements that make them successful.

Today, I'm sharing the first 4 of my 10 essential questions you MUST ask yourself before your next launch. These aren't just any questions – they're the exact same ones I use with my 7-figure clients to help them create predictably scalable launch systems that actually work (without burning through their ad budget or their sanity).

“The more time someone spends in your company, the more likely they are to buy from you. The more value you add upfront, the more likely they are to buy from you.” ✨

🔥 In This Episode:

  • Map out your ideal customer's journey from stranger to raving fan
  • Discover creative ways to attract cold leads (beyond just Facebook ads!)
  • Calculate if you have enough warm leads for a successful launch
  • Learn how to prime your audience for your solution before you even start selling

Grab your favorite notebook and a fresh cup of coffee – you'll want to take notes for this strategy-packed episode! ☕️

💚 💚 💚 

Salome

Ready to turn these launch strategies into real results? Join the waitlist for A-Lister at thelaunchlounge.com/alisterwaitlist and learn my signature $5/day ad strategy to build your audience before your next launch!


⏱️ Episode Timestamps:

[00:00] – Introduction 

[04:20] – Understanding Your Ideal Customer's Journey 

[07:02] – Identifying Sources of Cold Leads 

[09:48] – The Importance of Warm Leads 

[12:14] – Creating Awareness of Solutions Before Launch 

[18:26] – Recap and Creative Launch Strategies


📚 Resources Mentioned:

>> A-Lister Waitlist: thelaunchlounge.com/alisterwaitlist

>> Free Facebook and Instagram Ads Training Program

>> Other episodes you might like: 112. How Much Do I Spend On What During a Launch

>> Other episodes you might like: 90. From $100K to $400K in 2020. What Anne Did To Scale Her Live Launches with Anne LaFollette

>> Other episodes you might like: 56. Ad Strategies To Get More Webinar Registrantse:


🎙️ Click Here To Listen Wherever Your Get Your Podcasts 🎙️


Rate, Review, & Follow on Apple Podcasts

“Valuable and funny! ★★★★★

I love these tangible tools Salome gives us! Finally a podcast with a full picture strategy. And she makes it fun which makes you remember what you learned even better and you can’t wait for the next episode to air. Thank you!”

Mtillie in Sweden

Please rate, review and follow the show. When you do, it helps me reach more people and help them create wildly profitable businesses that impact millions of people! You'll also unleash good carma get the best parking spots forever (ok, I made that up – but rating and reviewing can be your good deed for today).

Click here to go to Apple Podcasts, open the app, and scroll to the bottom of the show page. Click the 5 stars to leave a 5-star rating and leave a review for us, please. While you're there, follow the show so you never miss a single episode!


A tablet showcases a banner reading FREE: Facebook & Instagram Ads Training with a note stating, Training Taken By Over 10,000 People. Surrounding it are office supplies like a plant and notebook. Dive into this transformative 5-Day Training today!.

Get Your First List Building Ad Up Without Wasting Money!

Free 5-Day Facebook And Instagram Ads Training 

We have recorded a FREE 5-Day Video Training for you where you can look over my shoulder as I show you everything you need to know to get your first list building ads up. 

Salome Schillack with wavy hair, wearing a white blazer and purple top, smiles while holding a green marker, ready to map out her course launch strategy. She stands in front of a light gray wall.

follow @the_launch_lounge

Hi,

Here to help you turn your passion, knowledge and skills into a wildly profitable business that gives you complete freedom and autonomy in your life and your work.

An entrepreneur, marketer and teacher

I'm Salome

A smiling woman in a pink shirt sits at a table with a phone and coffee mug, speaking about how to make paid traffic work in front of a camera. There are plants and a couch in the background, suggesting she is filming at home.

Ads, Podcast

344. “I’ve Wasted Money on Ads Before” — How to Make Paid Traffic Actually Work This Time.

Discover why ads fail most course creators and the 4 shifts to make paid traffic finally work.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman in black athletic wear sits cross-legged on a yoga mat, meditating with eyes closed in a bright, modern living room. A laptop is open in front of her as she reflects on how to get out of the 1:1 trap and create a scalable offer.

Business, Podcast

343. How to Get Out of the 1:1 Trap (And Into a Scalable Offer)

Discover how to build a scalable online course from your one-on-one method — without losing your current income.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with long brown hair and glasses, wearing a pink sweater, sits in an armchair smiling and gesturing at her laptop, recording a master podcast in a bright living room with a plant and sofa in the background.

Marketing, Podcast

342. You Don’t Need More Content, You Need a Traffic System

Discover how to build a traffic system that turns your best content into leads without burnout.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with curly hair smiles and talks to a smartphone mounted on a ring light, recording a video in a bright, modern kitchen for her master podcast page.

Business, Podcast

341. Stop Doing 5-Figure Things If You Want a 6-Figure Course Business

Unlock the secrets on how to scale online course business from five figures to six figures and achieve consistent success.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman stands and gestures confidently while speaking to a seated audience, smiling as she discusses her master podcast page. A tablet on a stand is positioned in front of her, with large windows and greenery in the background.

Business, Podcast

340. What a $50K/Month Online Course Business Actually Looks Like (Real Examples)

Discover what does a 50k a month online course business look like beyond the highlights and hype. Get the real insights.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman sits at a desk working on a laptop in a bright, modern living room. Smiling and wearing an orange shirt with braided hair, she reviews her ads budget, surrounded by papers, a notebook, and a pen.

Ads, Podcast

339. She Had $10K for Ads. I Told Her No.

Learn how to know if you’re ready for Facebook ads and maximize your Facebook ads conversion rate effectively.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman wearing headphones smiles and speaks into a microphone while recording in a studio, suggesting she is hosting a What's Working in Podcasting show or exploring the future of Podcasting 2026.

Marketing, Podcast

338. Podcasting – What’s Working in 2026

Explore podcast growth strategies for online course creators 2026 to overcome flatlined audiences and adapt to new algorithms.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman wearing a white dress sits indoors on a chair, smiling and holding a smartphone. She has long dark hair and gold hoop earrings. There are plants and modern wooden furniture in the background.

Business, Podcast

337. Amy Porterfield Retired DCA… So Are Online Courses Dead?

Discover what’s actually changed and get your 2026 playbook for profitable launches.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

A woman with blonde hair sits at a desk with a microphone and laptop, sharing tips on how to nail your marketing while speaking to a camera in a bright, modern room with shelves and books in the background.

Marketing, Podcast

336. The Only 2 Things That Matter if You Want to Nail Your Marketing

Discover the only 2 things that actually matter for consistent sales—without the endless strategy hopping.

read the post →

read the post →

Hot Off The Press!
Binge Our most popular posts

Connect with us on

facebook

Join our vibrant Community of course creators on Instagram and let's build our Freedom Empires together.

Check out OUR 

Insta

stay a while + read

The Blog

elsewhere:

Connect